9WERKS Radio : The Porsche and Car Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

9WERKS Radio is the definitive podcast for Porsche enthusiasts, offering an in-depth exploration of the iconic sports car brand. Hosted by seasoned journalists and engineers, the show delves into specific models, technical specifications, historical evolution, and the vibrant culture surrounding Porsche ownership. Episodes feature expert discussions on topics like transmission comparisons (manual vs. PDK), the impact of EV technology, and celebratory retrospectives on models like the Boxster. The podcast caters to a dedicated audience of owners, collectors, and aspiring enthusiasts, providing a blend of technical insights, historical context, and community perspectives, making it an essential listen for anyone passionate about Porsche and high-performance automotive engineering.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,000

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

GOOD

70%

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The Bottom Line

This show has an estimated 1K audience size, runs 70% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week4/13	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Driven Not Hidden Collective9werks.co.uk	Driven Not Hidden Collective	2	1				1	1	1	6	Longer term buy 33%
Heritage Parts Centerheritagepartscentre.com	Heritage Parts Center	1	1	1	1	1		1	1	3	Longer term buy 33%
Sussex asset financesussexassetfinance.co.uk	Sussex asset finance									2	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Heritage Parts Center	$571	+25.0%	76%	97%	37.0ad units	Core Performer
Driven Not Hidden Collective	$286	+287.6%	36%	91%	22.0ad units	Core Performer
Nine Works Marketplace	$181	0.0%	62%	100%	13.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Porsche Finance Explained – series finale!

0:00 / 0:30

Direct Response

P

#1

Run on 1x episode

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