96.7 KCAL Rocks! serves as a long-standing media institution within California’s Inland Empire, transitioning its legacy terrestrial radio presence into a multifaceted digital brand. The outlet specialized in hard rock and alternative culture, led by on-air personalities including Patrick, Mike Z, and Stew. Through recurring series like Beer 4 Breakfast and Tour de Brews, the station highlights the regional craft brewery scene, visiting various local taprooms to review seasonal releases. Recently, the brand verified its community impact through the Metallica Marching Band Competition, where they helped Riverside Community College secure top honors. Their Wired In The Empire interview format remains a staple for the rock industry, hosting conversations with figures such as John 5 and Blothar from GWAR. Beyond studio broadcasts, the team maintains visibility through on-site activations at events like Patrick’s Cash Bash and the Sick New World festival, blending traditional music journalism with lifestyle-driven entertainment including local automotive and charity initiatives.