92.9 FM WDUP Podcast Advertising - Audience, Sponsors & Contact

Overview

The podcast "92.9 FM WDUP" offers a weekly, dynamic discussion centered around the intersection of sports, hip hop culture, and broader current events. It provides a casual yet engaging platform for listeners interested in contemporary sports analysis, the latest in hip hop music and culture, and general entertainment news. The show's style suggests a relaxed, conversational tone, making it ideal for an audience looking for an entertaining blend of sports commentary, cultural insights, and lifestyle discussions, often accompanied by a "drinks" theme implying a laid-back, social atmosphere. It aims to keep listeners informed and entertained on a variety of popular topics.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,468

Est. Podcast Downloads

80

Av. Youtube Views

1,388

Instagram

3k

YouTubers Subscribers

9k

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

BAD

14%

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The Bottom Line

This show has an estimated 1.5K audience size, runs 14% host read ads and promotes 97% of ads for direct response advertisers.

Creator Influence

Mike Mitchell

Based in New London, Connecticut, 92.9 WDUP serves as a grassroots digital-first media hub specializing in Hip Hop literacy and regional sports analysis. Led by Program Director Mike Mitchell, the station produces the flagship series Sports, Drinks & Entertainment (S.D.E.), where a panel of local voices debates the intersection of NBA playoffs, urban news, and music history. The platform acts as a critical launchpad for New England artists through its Spotlight interview format and live studio mic sessions. Recent highlights include a world premiere of Snoop Dogg’s Sophisticated Crippin’ record and long-form discussions with legends like Cappadonna of Wu-Tang Clan. By broadcasting recorded video podcasts of FM sessions, the station provides a technical bridge between traditional local radio and modern digital distribution. These initiatives solidify WDUP as the primary independent voice for Black and Brown communities across the Connecticut shoreline, often collaborating with local businesses to host live community day broadcasts.

Age: 44 years
Nationality: American
Education: Local New London Schools

Age: 44 years
Nationality: American
Education: Local New London Schools

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Recent Campaigns

	Advertisers	Week5/4	Week5/25	Week7/27	Week8/10	Week8/17	Week8/31
Resort Passresortpass.com	Resort Pass				1	1		Test in progress 17%
Spin Questspinquest.com	Spin Quest	1	1			1		Test in progress 8%
Legendzlegendz.com	Legendz			1			1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BetMGM	$69	0.0%	0%	100%	5.0ad units	Core Performer	+1
UAE Preferred	$54	0.0%	0%	100%	3.0ad units	Test run	+1
Resort Pass	$43	-100.0%	50%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Sports, Drinks & Entertainment Exclusive - Karyn Parsons Interview

0:00 / 0:58

Direct Response

S

#1

Run on 1x episode

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