49ers Talk: A San Francisco 49ers Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

49ers Talk offers dedicated fans and NFL enthusiasts an unparalleled, year-round deep dive into the San Francisco 49ers. Hosted by NBC Sports Bay Area insiders Matt Maiocco and Jennifer Lee Chan, the podcast provides comprehensive coverage, breaking down game strategies, analyzing playoff implications, and offering exclusive interviews with players, coaches, and front-office personnel like GM John Lynch. It goes beyond headlines, delivering expert analysis on team performance, roster moves, and the broader NFC landscape. The show's professional yet passionate tone caters to listeners seeking informed perspectives and insider access, making it an essential listen for anyone following the 49ers' journey through the NFL season and beyond.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

19,860

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Direct Response

Brands with CTAs

GOOD

63%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 19.9K audience size, runs 15% host read ads and promotes 63% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Big O Tiresbigotires.com	Big O Tires	3	4	4	4	3	3	4	2	8	2	2	2	2	4	2	2		2	6	4	6	8	2	2	2	Core Performer 83%
Toyotatoyota.com	Toyota	2	2	2	4	2	2	2	1	5	1	1	1	1	2	1	2		1	3	3	4	5	1	1	1	Core Performer 83%
McDonald'smcdonalds.com	McDonald's											1	1		3	1		1		7	4	13	10	4	1	1	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Big O Tires automotive	$38,798	+135.2%	36%	78%	150.0ad units	Core Performer	+1
Toyota automotive	$33,210	+65.2%	37%	22%	116.0ad units	Core Performer	+1
McDonald's	$10,593	+561.4%	0%	85%	53.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

49ers face toughest test yet vs. Chargers; Kyle Shanahan clears up CMC speculation

0:00 / 0:17

Brand Awareness

4

#1

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