48 Minutes Podcast Advertising - Audience, Sponsors & Contact

Overview

48 Minutes offers an unparalleled deep dive into the world of NBA basketball, providing expert analysis and discussion on the league's biggest stories, player performances, and upcoming matchups. Hosted by former NBA assistant coach Ross Geiger, Emmy-winning producer Bruce Bernstein, and research expert Michael Freer, the podcast delivers insider perspectives and data-driven insights. It caters to dedicated basketball enthusiasts, fantasy league players, and sports bettors seeking to enhance their game knowledge and make informed decisions. Episodes feature detailed game previews, player evaluations, and engaging segments like 'True or False,' equipping listeners to become 'Watercooler Legends' with superior hoop intelligence. The tone is analytical and informative, yet accessible, making complex basketball strategies and narratives understandable for its passionate audience.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

680

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 680 audience size, runs 5% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Shopifyshopify.com	Shopify	1	2		2		2	1	1	1		2	2	2	2	Core Performer 67%
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts	2	1	1	1		1	1						1	1	Longer term buy 33%
Discount Tirediscounttire.com	Discount Tire	1	1		1	1	1				1		1			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$364	0.0%	16%	97%	37.0ad units	Core Performer	+1
Shopify information technology & services	$171	+163.8%	5%	100%	22.0ad units	Core Performer	+1
Fidelity	$146	0.0%	0%	100%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

NBA Finals Predictions from 48 Minutes 4-16-26

0:00 / 0:57

Direct Response

N

#1

Run on 1x episode

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