30&Nerdy Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The 30&Nerdy Podcast offers an engaging deep dive into the expansive world of 'Nerd Culture,' hosted by two lifelong friends, The Duke of Nerds and The Doctor of Nerdonomics. This podcast explores a diverse range of topics, from critical analyses of horror film icons and pop culture phenomena to insightful interviews with authors of speculative and genre fiction. With a conversational and enthusiastic tone, the hosts dissect the strengths and weaknesses of beloved characters, discuss the creative process, and touch upon broader social issues through the lens of their guests' work. It's tailored for enthusiasts of film, literature, and pop culture who appreciate detailed discussions, creator spotlights, and a friendly, knowledgeable exploration of all things 'nerdy'.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,040

Instagram

1k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

40%

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The Bottom Line

This show has an estimated 1K audience size, runs 40% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Tyler Mac

Tyler Mac and Josh Logan represent a regional authority in Southeastern US geek culture through their media collective, NerdySouth Entertainment. Operating as The Duke of Nerds and Doctor Juice, they bridge the gap between niche fandom and industry professionalism. Their portfolio includes official media partnerships with Fanboy Expo, where they moderate high-profile panels for cast reunions such as Dallas and Three’s Company. The pair directs a multi-platform strategy that blends the episodic 30&Nerdy Podcast with on-site convention reporting and cosplay showcases. Recent output includes the Sinister 6th Season finale, which featured the Superman community to analyze the character's cinematic legacy. By integrating technical industry expertise from guests like entertainment lawyer Joshua Lastine and actor Taylor Napier, they provide a comprehensive look at media production. Their work extends into local commerce through the Cryptid Collection apparel line, supporting an ecosystem where Southern community engagement meets professional pop culture analysis and commentary.

Age: 38 years
Nationality: American
Education: Tennessee High School

Age: 38 years
Nationality: American
Education: Tennessee High School

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Recent Campaigns

	Advertisers	Week3/2	Week3/23	Week5/25	Week6/22	Week6/29	Week7/13
Fan Boy Expofanboyexpo.com	Fan Boy Expo	2	2	2	1	2	1	Longer term buy 25%
Fill Her Cupfillhercup.com	Fill Her Cup	1	1		1	1	1	Longer term buy 25%
Shane's Rib Shackshanesribshack.com	Shane's Rib Shack	1	1		1	1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shane's Rib Shack restaurants	$697	+187.5%	97%	97%	31.0ad units	Core Performer
Fan Boy Expo	$439	+281.8%	38%	100%	26.0ad units	Core Performer	+1
Encore Theatrical Company retail	$300	0.0%	11%	83%	18.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S7:E20 - Fanboy Expo Knoxville 2027 Post Mortem

0:00 / 1:12

Direct Response

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#1

Run on 1x episode

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