22 Panels - A Comic Book Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

22 Panels is a dedicated podcast for comic book aficionados, offering an in-depth exploration of the sequential art medium. Each episode features critical analysis of specific comic series, graphic novels, and manga, delving into the works of renowned artists and writers. The hosts provide comprehensive coverage of industry news, including new releases, crowdfunding projects, and market trends, alongside insightful discussions designed to educate and engage listeners. With a tone that is both analytical and approachable, the podcast caters to a wide audience, from seasoned collectors and readers to those looking to deepen their understanding and appreciation of comic books as an art form and cultural phenomenon. It stands out by combining detailed reviews with broader discussions on the craft and business of comics.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

220

YouTubers Subscribers

19

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 220 audience size, runs 97% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/23	Week3/30	Week4/6	Week4/13	Week4/27	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/13	Week7/20	Week7/27	Week8/3
Humble Bundlehumblebundle.com	Humble Bundle	1		1		1	1	1	2	1		1		2	1	1	1	Longer term buy 42%
KTBG Kickstarter (River Market)kickstarter.com	KTBG Kickstarter (River Market)	1	1	1	2	1		2			1		1					Past Performer 8%
Fantagraphicsfantagraphics.com	Fantagraphics										1	1						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Humble Bundle computer games	$62	+300.0%	100%	93%	15.0ad units	Core Performer	+1
The Nexus Vault	$48	0.0%	100%	94%	18.0ad units	Core Performer
KTBG Kickstarter (River Market) information technology & services	$38	-100.0%	100%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

22 Panels Episode #228 - C2E2 Prep

0:00 / 0:54

Direct Response

2

#1

Run on 1x episode

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