15 Point Plan Podcast Advertising - Audience, Sponsors & Contact

Overview

The "15 Point Plan" podcast offers a structured and actionable guide to personal and professional transformation, breaking down Ben Kinney's proven framework for cultivating a more energized, productive, and less stressed life. Co-hosts Jacqueline Smith and Ryan Greigg delve into practical strategies for effective goal setting, consistent habit formation, and developing a resilient mindset. Each episode provides listeners with clear, implementable steps to integrate daily changes, from envisioning ambitious goals to mastering essential habits related to movement, hydration, nutrition, and mindfulness. This podcast is ideal for individuals seeking to elevate their overall well-being, enhance productivity, and achieve their deepest aspirations through consistent, intentional effort. It blends motivational insights with concrete, customizable plans, making self-improvement accessible and sustainable for anyone looking to transform their routine and life.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,360

Est. Podcast Downloads

1,360

Av. Youtube Views

1

Instagram

3k

YouTubers Subscribers

8

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

GREAT

91%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 91% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Ben Kinney

The 15 Point Plan for Health & Happiness serves as the wellness education arm of the WinMakeGive media network, led by Ben Kinney, Jillene Snell, and Chad Hyams. The team provides a structured framework for professional and personal development through the 15 Point Plan Tracker, a prescriptive daily checklist designed to replace traditional hustle culture with sustainable energy management. Their technical content involves high-production podcasting and educational series that bridge the gap between real estate entrepreneurship and physical fitness. A recent content highlight includes the multi-part series Scaling Mount Kilimanjaro, which used the expedition to illustrate lessons on grit and determination. Certified Spartan Coach Chad Hyams and real estate tech founder Ben Kinney leverage their backgrounds to deliver an accountability-driven system that has been integrated into the Keller Williams community. Their approach combines the principles of Atomic Habits with practical routines like Adult Recess and energy audits to optimize biological and professional performance.

Age: 46 years
Nationality: American
Education: Certification, Certified Spartan Coach

Age: 46 years
Nationality: American
Education: Certification, Certified Spartan Coach

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Cardboard Warswinmakegive.com	Cardboard Wars															1													Test run 0%
Merlin Bird IDallaboutbirds.org	Merlin Bird ID									1																			Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Cardboard Wars	$138	-100.0%	86%	71%	7.0ad units	Core Performer	+1
Merlin Bird ID	$37	0.0%	100%	100%	1.0ad units	Test run	+1
Cheplac Live Wellness	$22	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Energy Management through Nutrition and Supplements

0:00 / 0:26

Direct Response

E

#1

Run on 1x episode

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