How to advertise on Your Favorite Thing with Wells & Brandi: what it costs, who buys, and how to book

Spotsnow attributes roughly 95% of the tracked ad activity on Your Favorite Thing with Wells & Brandi to direct response, which tells you what kind of buy this is before you read another line. The show sells host-read inventory through the iHeartRadio Podcast Network, quoted per campaign rather than off a public rate card. Its anchor advertiser, Quince, has run roughly 41 to 47 ads here in the last year. For a brand weighing the show, that mix reads as a performance buy, not a branding play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

Why Your Favorite Thing with Wells & Brandi is built for host-read direct response

Wells Adams and Brandi Cyrus host it, both with radio and professional DJ backgrounds and both reality-TV insiders (Adams from the Bachelor franchise, Cyrus as a working DJ). The show sits in comedy on the retail advertiser lane, where value-driven DTC brands do most of the spending.

With a direct-response share near 95%, Spotsnow data shows almost every spot here is coded: a promo code, a vanity URL, a trackable offer. That format matters because attribution matters. When a brand can tie a sale back to the read, it can justify running again. Spotsnow estimates reach at roughly 110,000 listeners, and that number is an estimate, not an audited count.

The reason a host-read works here is the show's conversational shape. Adams and Cyrus talk through movies, music, and reality-TV recaps in an unfiltered back-and-forth, and the ad break sits inside that same rhythm rather than interrupting it. Attention doesn't drop when the read starts, so the endorsement borrows the trust the hosts have already built with the feed.

Influence here is concentrated in the feed and its core channel. Spotsnow lists the show at about 14,000 Instagram followers, alongside a video podcast presence on YouTube. This is an audience that lives in the show itself, which is exactly what a host endorsement needs to convert.

Who is advertising on Your Favorite Thing with Wells & Brandi

The roster skews toward DTC lifestyle, fashion, and home brands chasing coded conversions, with a handful of larger awareness buyers mixed in. Recognizable names include Quince, SKIMS, BetterHelp, SoFi, and Shopify.

The anchor advertisers, broken down

Quince

Quince sells affordable-luxury DTC essentials, cashmere, silk, and home goods sourced factory-direct. Spotsnow data shows roughly 41 to 47 ads on the show and estimated total spend over $50K, classified direct response. A fashion-conscious, value-minded female audience is Quince's core buyer, so the fit is close to exact.

First Leaf

First Leaf runs a wine subscription. Spotsnow data shows roughly 10 to 12 ads on the show and estimated total spend over $40K, classified direct response. A social, entertaining-at-home millennial audience is the natural target for a wine club that shows up at your door.

Zazzle

Zazzle, running its "Can't Wait for Christmas" campaign, sells personalized gifts and holiday products. Spotsnow data shows roughly 7 to 8 ads and estimated total spend over $30K, mostly direct response. Gift-driven, seasonal buying is baked into this audience, which is why the reads clustered around the holidays.

Progressive, the outlier

Not everyone here is chasing a code. Progressive runs mostly produced, awareness-style spots rather than host reads, which shows a brand-awareness objective can also work on this feed. It's the exception that proves the direct-response rule.

All spend figures are Spotsnow estimates.

Why retail brands cluster here

The audience is young, overwhelmingly female, and US-centered, with middle-to-upper household income, and it trusts two hosts who built careers on radio and reality TV. That combination is rare. Retail and lifestyle DTC brands, from cashmere to wine to personalized gifts, sell to exactly the person who's already listening, and they can measure the result through a code. A Quince read isn't asking a stranger to consider luxury basics. It's Wells or Brandi telling a fan what they actually wear, then handing over a link. When the buyer trusts the recommender and the offer is trackable, the same brands come back, which is why the roster tilts so hard toward repeat DTC spenders rather than one-off awareness plays.

How your ad could sound

Here's a recent host-read from the show, a food-service endorsement that runs mid-episode.

What works: the hook is personal, not scripted. The host opens with "I generally don't think about grocery shopping or meal planning anymore, it just happens," which lands as a habit rather than a pitch. The offer is concrete ("40% off your first order plus get a free item in every box for life"), and the read hands back into the show without a hard stop.

What to improve: the code and URL land in a rushed run-on and never repeat. A single restatement of the code near the end would lift recall, and there's no real urgency beyond "for a limited time." A dated deadline or a first-100-listeners line would give a reason to act now instead of later.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the pitch. Host reads sit inside the same conversation listeners came for, so attention holds through the break instead of dropping.
2. The hosts are credible recommenders. Adams and Cyrus have radio and reality-TV histories, and the audience treats their picks as personal, not paid.
3. The audience matches the buyers. A young, overwhelmingly female, US audience with middle-to-upper income is the exact target for fashion, wine, and gifting DTC.
4. Repeat buying proves the math. Quince's roughly 41 to 47 host reads in a year aren't a test, they're a brand that measured the return and kept paying.

Your Favorite Thing with Wells & Brandi in a nutshell

The listeners are young, overwhelmingly female, and concentrated in the US, tuning in for pop-culture and reality-TV talk from two radio and DJ veterans. The brands already buying, Quince, First Leaf, and Zazzle among them, run coded host reads, not produced spots. The show is sold through iHeartRadio and quoted per campaign, with no public rate card. If you need attributable conversions, this reads as a direct-response feed, not an awareness buy.