How to advertise on You Made It Weird with Pete Holmes: what it costs, who buys, and how to book

You Made It Weird with Pete Holmes sells its host-read inventory direct, quoted per campaign rather than off a rate card. Spotsnow attributes almost all of the show's ad activity to direct response, so nearly every read carries a code or a vanity URL built for attribution. The anchor advertiser, Article, has run roughly 6 to 7 host-read ads here, and it keeps coming back. For a buyer, that mix says one thing: this is a feed where a coded offer earns its keep, not a place to park awareness impressions. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The full profile lives on You Made It Weird with Pete Holmes, where the roster and spend estimates below come from.

Why You Made It Weird is built for host-read direct response

Pete Holmes is a comedian, writer, and actor who created and starred in HBO's Crashing, and he hosts the show himself. It sits in comedy, with long, philosophical conversations that wander into spirituality and self-improvement. Spotsnow data shows the overwhelming majority of ads on the feed are direct response. That matters because the format runs on measurement: codes, vanity URLs, and a host voice a listener already trusts. Estimated reach is roughly 170,000 listeners per episode, and Spotsnow calls that figure an estimate, not an audited count.

The show's style is what makes the read land. Conversations run long and loose, so the ad break isn't a hard cut between segments. Pete rolls into an endorsement mid-thought, which keeps attention through the spot instead of triggering a skip. That sustained attention is exactly what a host-read borrows, and it's why a coded offer read in his voice outperforms a produced spot dropped into the same slot.

Engagement backs the format. On Apple Podcasts the show carries about 4.5 stars across roughly 8,300 to 9,100 ratings, per Spotsnow's pull, and Instagram sits around 24,000 followers. The influence here is concentrated in the feed and around Pete's own following rather than spread thin across a dozen channels, which is often where a direct-response read converts best.

Who is advertising on You Made It Weird

The roster mixes DTC direct-response staples with big national names. Among the most recognizable buyers Spotsnow tracks are LinkedIn, Mint Mobile, Shopify, BetterHelp, and Quince.

The anchor advertisers, broken down

Article

Article sells direct-to-consumer furniture. Spotsnow attributes roughly 6 to 7 ads to the brand on this show, all host-read, and estimates its total spend here at over $40K. Its activity is classified as direct response. Furniture fits an audience concentrated among adults 25 to 44 who are furnishing first homes and apartments, exactly the buyer a coded read can move.

Ro

Ro is a telehealth company covering medication delivery, weight loss, and men's health. Spotsnow attributes roughly 5 to 6 ads to Ro here, with estimated total spend over $30K, classified as direct response. Its convenience pitch lands with a majority-male, health-curious adult audience that already leans into wellness talk.

Element (LMNT)

Element sells a sugar-free electrolyte drink mix. Spotsnow attributes roughly 5 ads to LMNT on the show, estimated total spend over $30K, again direct response. It fits a health-conscious listener base that overlaps with the show's spirituality and self-improvement themes.

The outlier: national awareness spots

Not everything here is coded. A handful of national names, including a major automaker and Amazon Prime, run produced awareness spots rather than host-reads. It proves a brand-awareness objective can work on this feed too, even if the roster tilts hard toward attribution.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

Comedy audiences are loyal, but this one is unusual: it comes for the jokes and stays for the philosophy. Listeners skew male, cluster among adults 25 to 44, sit mostly in the US with a real Canadian and UK tail, and lean middle-to-upper income. That's a buyer with money and a habit of self-improvement, which is why telehealth, electrolytes, and furniture all show up on the same feed. Pete's authority is the connective tissue. When a host who talks openly about therapy and wellness endorses a health or DTC product, the read reads as a recommendation, not an interruption. The advertiser mix isn't random. It's the same audience mindset seen from three angles.

How your ad could sound

Here's a recent host-read on the show, a Quince spot Pete voices himself.

What works: the hook is personal, not a pitch. Pete opens with "if you need, like me, a little help with your wardrobe from time to time," so the endorsement carries his own name. He gets specific, linen shirts and Mongolian cashmere, and drops in that "Val loves it," naming his wife, which is native to the show. The handoff to the offer is clean, and the code ties attribution straight to the audience: "Quince.com slash weirdo," using the show's own nickname for its listeners.

What to sharpen: the read sits in a run of ads right after a Magic Mind spot, so the Quince code can feel buried in the stack. And the offer has no deadline. A time-bound hook would give a listener a reason to act now rather than later. If you're writing for this feed, protect your code from the pile-up and give it urgency.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the offer. Host-reads roll out of long conversation, so the code arrives with attention still on, not after a skip.
2. Host credibility does the selling. Pete talks openly about therapy and wellness, so a health or DTC endorsement reads as a recommendation.
3. The audience has money and intent. It skews male, adults 25 to 44, middle-to-upper income, the profile that acts on a coded offer.
4. Buyers repeat. Article's run of roughly 6 to 7 host-read ads is the tell: brands don't re-up unless the math works.

You Made It Weird in a nutshell

The audience is a loyal, mostly-male comedy crowd of adults 25 to 44, US-heavy with Canadian and UK listeners, and Spotsnow estimates reach around 170,000 per episode. DTC and telehealth names, Article, Ro, and LMNT, already buy here, almost all on host-reads with coded offers. The show is sold direct and quoted per campaign, not off a public rate card. If you're running direct response, this feed is a fit; if you want pure awareness, it can carry a produced spot, but that's not where the money clusters.