How to advertise on Tuesdays with Stories!: what it costs, who buys, and how to book

Tuesdays with Stories! sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow attributes over 98% of the show's tracked ad activity to direct response, which puts it squarely in coded-offer territory. Its top spender, Fabletics, has run roughly 5 host-reads on the feed. For a buyer, that mix reads clearly: this is a place to run a promo code and count conversions, not to buy vague reach. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. The show, Tuesdays with Stories!, is hosted by NYC stand-ups Joe List and Mark Normand.

Why Tuesdays with Stories! is built for host-read direct response

Joe List and Mark Normand are working touring stand-ups, and Normand also co-hosts We Might Be Drunk. That comedy credibility is the whole product here. The show sits in the comedy category, and Spotsnow places its ad mix at over 98% direct response. That number matters because host-read DR lives on attribution: promo codes, vanity URLs, and a checkout you can trace back to the read. Spotsnow estimates reach at roughly 107,000 listeners per episode, and calls that figure an estimate, not a counted audit.

The format argument is simple. The hosts fold sponsors into the bit, so the ad doesn't snap the listener out of the episode. Attention holds through the break, and a host-read borrows exactly that attention. When Normand and List riff on a product, the endorsement carries their voice, not a script read cold. That's why coded offers convert here.

On social, Spotsnow data shows the Instagram account at roughly 26,000 followers, and full episodes run on YouTube. The influence is concentrated in the feed and the dedicated following that shows up every week, rather than spread thin across a dozen platforms. That kind of concentrated audience is what repeat DR buyers want.

Who is advertising on Tuesdays with Stories!

The roster leans direct-response DTC, with subscription and men's-lifestyle brands doing most of the host-reads. Spotsnow's recent list shows roughly 41 to 47 distinct advertisers across the last three months. Recognizable names include Shopify, Progressive, Mint Mobile, Quince, and McDonald's.

The anchor advertisers, broken down

Fabletics

Fabletics sells subscription activewear for men and women. Spotsnow data shows roughly 5 host-reads on the show and an estimated total spend of about $20K, classified as host-read direct response. The fit is clean: a young, style-aware, heavily male audience is exactly who buys athleisure on a VIP membership.

BlueChew

BlueChew is a men's-health telemedicine subscription. Spotsnow data shows roughly 5 host-reads and an estimated total spend of about $20K, host-read direct response. The read is explicitly age-aware, and it lands because the show's core skews male and settled into adulthood, which is squarely BlueChew's buyer.

Shopify

Shopify is the e-commerce platform for building and running a store. Spotsnow data shows roughly 4 appearances and an estimated total spend of about $10K, running a mix of host-read and produced spots. It fits the entrepreneurial, side-hustle lean that runs through a comedy audience of working-age men.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

Look at who repeats: a subscription activewear brand, a men's-health service, an e-commerce platform. Those aren't awareness plays. They're businesses that need a coded checkout, and they keep coming back because List and Normand's endorsement reads as a recommendation from two guys the audience already trusts to be honest and crude in equal measure. The audience is young, mostly male, mostly US, with a healthy slice of higher earners, and it listens with its guard down because it's there for the jokes. That's the buying mindset DR brands pay for: attention that isn't bracing for a pitch, delivered by hosts who can sell a product without breaking the tone of the show. Comedy DR works precisely because the ad doesn't feel like one.

How your ad could sound

What works: the read is personal and age-aware. The hosts frame the product around their own middle-age ("I know if we're getting older, our fans are getting older"), which turns a pitch into a bit the audience is already in on. The offer carries one clean, memorable code, "promo code Tuesdays", and the handoff into the next sponsor is natural rather than abrupt. The tag "It's pleasure in a tablet" sticks.

Worth improving: the offer stacks a lot fast, third month free, an extra 10% off, and free overnight shipping, which can bury the primary ask. And the closing verb is soft. "Visit bluechew.com for more details" invites browsing rather than acting. A single lead offer plus one urgent CTA would convert harder. View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the offer. Host-reads fold into the banter, so the listener doesn't tune out at the break the way they would for a produced spot.
2. Host credibility does the selling. Two touring stand-ups vouching for a product reads as a recommendation, not a rented endorsement.
3. The audience is a tight target. Spotsnow estimates roughly 107,000 listeners who skew young, male, and US, which is a clean match for subscription and men's-lifestyle DR.
4. Repeat buying proves the math. Fabletics running roughly 5 host-reads, with BlueChew at a similar count, is the clearest signal that the reads pay back.

Tuesdays with Stories! in a nutshell

The audience is young, mostly male, mostly US, and it listens for the comedy. The brands already buying, Fabletics, BlueChew, and Shopify among them, run coded host-reads and come back for more. The show sells direct, quoted per campaign, with ads on most episodes. If you're a direct-response brand chasing traceable conversions, this is a fit; if you only want broad awareness, look elsewhere.