How to advertise on True Crime All The Time Unsolved: what it costs, who buys, and how to book

True Crime All The Time Unsolved sells its host-read inventory through PodcastOne, quoted per campaign rather than off a public rate card. Spotsnow data shows almost all of that advertising activity is direct response, well above 90% of the reads, which means brands buy this feed to move a code or a click, not to build a slow burn of awareness. Its anchor advertiser, Progressive Insurance, has run roughly 13 to 15 ads. For a buyer, that mix reads as a proven conversion feed with repeat demand baked in. Spotsnow estimates all of this from tracked advertiser activity, not from audience surveys. You can see the full profile for True Crime All The Time Unsolved on Spotsnow.

Why True Crime All The Time Unsolved is built for host-read direct response

Hosts Mike Ferguson and Mike Gibson are veteran true crime storytellers who work unsolved murders, disappearances, and cold cases in long, researched episodes. The show sits in true crime, one of the deepest-buying podcast categories there is.

Spotsnow attributes well over 90% of ad activity here to direct response. That format works because a code, a URL, or a tracked landing page turns the read into something a marketer can measure. Spotsnow estimates the audience at roughly 110,000 listeners, and that figure is an estimate, not a counted number.

The reason a host-read lands on this show is attention. A cold-case narrative holds you through the whole episode because you want the resolution, and the ad break rides that same forward momentum. When one of the Mikes hands off to a sponsor, the trust built across an hour of storytelling carries into the read. That sustained attention is exactly what a host endorsement borrows.

Influence here is concentrated in the feed and on Instagram, where the show carries a following of roughly 54,000. That's an engaged core rather than a following spread thin across every platform, and for a direct-response buyer, a tight in-feed audience is the part that converts.

Who is advertising on True Crime All The Time Unsolved

Spotsnow data shows a roster that leans DTC, finance, telehealth, and streaming, with roughly 57 to 66 distinct brands active recently. Recognizable names include Shopify, Progressive Insurance, Talkiatry, Pluto TV, and Carvana.

The anchor advertisers, broken down

Shopify

Shopify sells e-commerce and store-building software. Spotsnow data shows it has run roughly 6 to 7 ads, with estimated total spend over $10K, classified as direct response across a mix of host-read and produced spots. It fits because the true crime audience skews entrepreneurial working-age adults, and Shopify buys broad DR reach wherever those buyers listen.

Progressive Insurance

Progressive sells auto and bundled home insurance. Spotsnow data shows it has run roughly 13 to 15 ads, the heaviest volume on the show, with estimated total spend over $10K, classified as direct response across host-read and produced spots. It fits a US, working-age, family-forming audience making everyday money decisions.

Talkiatry

Talkiatry provides psychiatry and telehealth care. Spotsnow data shows it has run roughly 2 ads, both host-read, with estimated total spend over $10K, classified as direct response. It fits an engaged, emotionally invested true crime audience that's receptive to mental-health messaging.

The awareness outlier

Not every buy here chases a code. Pluto TV and Disney Cruise Line have run produced, awareness-style spots rather than coded direct response, proof that a pure reach objective can also land on this feed when the brand is chasing recall over clicks.

All spend figures are Spotsnow estimates.

Why true crime brands cluster here

The mix isn't random. True crime listeners are loyal, they binge, and they follow the same hosts across dozens of episodes, which is why insurance, e-commerce software, and telehealth all show up in the same roster. Ferguson and Gibson have spent years building the kind of authority where a recommendation reads as a tip from someone you trust, not a paid interruption. Add an audience that skews female, US-based, working-age, and middle to upper income, and you get people who both convert and have money to spend. That combination, an authoritative host and a captive, transaction-ready audience, is why a Progressive buys 14 times instead of once.

How your ad could sound

Here's an actual host-read on the show, a Progressive Insurance spot voiced right out of the episode.

Progressive Insurance host-read on True Crime All The Time Unsolved

What works: the read opens with a clean branded handoff that names the show by title, then drops straight into second-person framing, "Do you ever think about switching insurance companies to see if you could save some cash?" The offer is low friction ("the process only takes minutes"), and the close is a single clear instruction, "Visit progressive.com after this episode."

What's worth improving: there's no promo code or unique URL, so attribution rests on a bare domain that any Progressive campaign could be driving. And the benefit stays vague, "hundreds more in your pocket," with no deadline or reason to act now. A coded landing page and a concrete number would sharpen the same read into something a media buyer can measure to the dollar.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. A host endorsement inside a story you're already invested in carries trust that a produced spot can't buy.
2. Host credibility is real. Ferguson and Gibson have years of researched episodes behind them, so a recommendation lands as a tip, not an ad.
3. The audience is built to buy. Spotsnow estimates roughly 110,000 listeners who skew female, US-based, working-age, and middle to upper income.
4. Repeat buying proves the math. Progressive has run roughly 13 to 15 ads here, and brands don't come back that often unless the reads pay for themselves.

True Crime All The Time Unsolved in a nutshell

The audience skews female, US-based, and working-age, with a middle-to-upper-income core that both engages and spends. Shopify, Progressive Insurance, and Talkiatry already buy here, mostly on host-read direct-response reads. The show is sold through PodcastOne, quoted per campaign rather than off a rate card. If you're a brand that needs to track a code or a click, this feed is built for you, not for slow-burn awareness.