How to advertise on The Tim Dillon Show: what it costs, who buys, and how to book
Sargam Poudel
Software Engineer
The Tim Dillon Show sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow attributes 100% of the tracked ad reads on the show to direct response, meaning every sponsor on the feed is chasing a click or a code, not a brand impression. Its top spender, Upwork, has run repeat host reads, and HIMS sits at roughly 14 to 16 ads. For a buyer, that mix reads plainly: this is a conversion feed, and the brands that stay are the ones tracking a return. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. Read the full The Tim Dillon Show profile.
Why The Tim Dillon Show is built for host-read direct response
Tim Dillon is a professional stand-up comedian with two Netflix specials, and the show trades on his voice. It sits in information technology and services territory on the advertiser side, though the audience skews to society and culture, comedy, and news.
Spotsnow attributes 100% of tracked reads to direct response. That matters because the show hands over vanity URLs and codes (upwork.com/tim, hims.com/tim), the kind of attribution a performance buyer can actually measure. Spotsnow estimates reach at roughly 1,000,000 listeners, and that figure is an estimate, not an audited count.
The format argument here is simpler than a CPM debate. Dillon riffs, wanders, and then lands the offer in his own cadence, so the ad break doesn't feel like a hard cut to a different voice. Listeners stay through it because it still sounds like the bit. That sustained attention is exactly what a host-read borrows, and it's why coded reads convert on a feed like this.
On engagement, the show carries an Apple Podcasts average of 4.7 across roughly 11,500 to 13,500 ratings. Social influence is spread, not concentrated: about 1,230,000 YouTube subscribers and 1,000,000 Instagram followers back the podcast feed, so a read can echo across platforms.
Who is advertising on The Tim Dillon Show
The roster leans DTC and performance, with a handful of national names buying awareness alongside. Recognizable buyers include HIMS, Quince, Mint Mobile, Starbucks, and Morgan and Morgan.
The anchor advertisers, broken down
Upwork
Upwork runs a freelance hiring marketplace and is the top spender on the show, with estimated total spend over $100K. Spotsnow classifies its reads as 100% direct response, and it has run repeat host reads in recent months. A show full of self-employed, business-minded listeners is a natural fit for a platform that sells help hiring specialized talent fast.
HIMS
HIMS sells telehealth and DTC men's health products, with estimated total spend over $100K and roughly 14 to 16 ads across the past year. Every read is 100% direct response. A male-heavy audience in its prime spending years is close to a bullseye for a discreet, online ED and wellness offer.
Quince
Quince is a direct-to-consumer brand selling affordable-luxury apparel and home goods, with estimated total spend over $100K and roughly 8 to 9 ads, steady across the past year. Its reads are 100% direct response. A comfortable-income audience that responds to value framing is where a premium-for-less pitch lands.
The awareness outlier
Not everyone here chases a code. National brands like Starbucks, McDonald's, and Kia run produced spots on the show, buying reach and association rather than tracked clicks. It's proof a different objective can work on this feed, even if the bulk of the money is performance.
| Brand | Est. total spend | Direct response | Time of spend (last 1 year) |
|---|---|---|---|
| Upwork | over $100K | Yes | Recent months |
| HIMS | over $100K | Yes | Across the past year |
| Quince | over $100K | Yes | Steady across the year |
All spend figures are Spotsnow estimates.
Why society and culture brands cluster here
Dillon's audience trusts him precisely because he's cynical about everything else. When a jaded comic tells you to hire on Upwork or fix something in the bedroom through HIMS, the endorsement carries a credibility that a polished 30-second spot can't buy. The listeners are young to middle-aged men, mostly in the US, with comfortable incomes, and they're in a buying mindset for exactly the categories on the roster: hiring tools, telehealth, DTC apparel, insurance, legal services. That's why the money on this feed is performance money. The brands that come back aren't guessing whether it worked. Spotsnow puts the average brand repeat rate well above a single flight, which tells you sponsors keep re-buying because the reads pay.
How your ad could sound
Upwork host read on The Tim Dillon Show
The Upwork read is a clean model of how this show sells. It works because the hook is personal and specific: Dillon frames the platform through his own use of it, then lands a repeated, coded offer, "Visit upwork.com/tim right now and post your job for free". The vanity URL gives the buyer attribution, and the handoff back into the episode is natural rather than abrupt.
What could tighten it: the read wanders through an improvised bit before it lands the call to action, and the code shows up late. An earlier, second mention of upwork.com/tim would sharpen attribution without killing the riff. Host-read best practice is to state the code twice and put the first one before the joke, not after it. On a feed this loose, that's the one discipline worth insisting on.
View what a great sample ad looks like here.
What makes a show like this convert
- The host reads carry the ad. Spotsnow attributes 100% of tracked reads to direct response, and they run in Dillon's own voice, so listeners stay through the break.
- Host credibility does the selling. A comedian with two Netflix specials and a 4.7 Apple rating has the trust that turns a code into a click.
- The audience fits the roster. An estimated 1,000,000 listeners, skewing male and comfortably incomed, match the hiring, health, and DTC categories buying here.
- Buyers repeat. HIMS running roughly 14 to 16 ads is the math working out loud: brands don't re-buy a channel that misses.
The Tim Dillon Show in a nutshell
The audience is an estimated 1,000,000 listeners, mostly US men in their prime earning years with comfortable incomes. Upwork, HIMS, and Quince already buy, all on coded host reads, while national brands like Starbucks and Kia run produced awareness spots. The show is independent and sold direct, quoted per campaign. If you're a performance or DTC buyer, this is a direct-response feed first, with room for awareness money on the side.
Frequently asked questions
The Tim Dillon Show is sold on a quoted basis rather than a public rate card. Four things move the number: placement (mid-roll host-read prices above pre-roll and post-roll), read type (a host endorsement prices above a produced spot), commitment length (multi-episode flights and category exclusivity price better than a single test), and how close you are to the air date. For market context, a host-read spot on a typical show costs a brand roughly $20 to $30 for every thousand listeners it reaches. In-demand shows clear well above that. The more useful signal for this show is who already buys: Upwork has run multiple host reads, alongside HIMS and Quince. Repeat buying at that level tells you more about where a show prices, and what it's worth to the brands buying it, than an outside estimate can.
Ads run on most episodes, so the show is in demand and inventory moves fast. Plan on reaching out sooner than you think you need to.
Plan on about 1 week to book, 2 to 3 weeks to produce and run, plus 2 to 3 weeks of lead time, so roughly 5 to 7 weeks end to end.
The Tim Dillon Show is sold direct rather than through one of the large networks. You can approach the show's team, or book through a platform that already has the show in its inventory. You can view different advertising platforms here.
Spotsnow attributes 100% of tracked reads on the show to direct response, and the anchor buyers all use coded URLs. HIMS running roughly 14 to 16 ads and Upwork returning for repeat host reads are the clearest signal that the coded reads convert well enough to keep re-buying.
The Tim Dillon Show isn't the only feed reaching this audience. Spotsnow shows which society and culture podcasts have host-read spots open right now, and which brands already buy them.
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