How to advertise on The Adam and Dr. Drew Show: what it costs, who buys, and how to book

The Adam and Dr. Drew Show sells its host-read inventory through PodcastOne, quoted per campaign rather than off a public rate card. Spotsnow attributes the overwhelming majority of ads on the show to direct response, over nine in ten spots built to move a code or a URL. Its top advertiser, Progressive Insurance, has run roughly 54 to 63 ads on the feed, the kind of repeat commitment a buyer reads as proof the math works. For a brand weighing this show, the takeaway is simple: it's a coded, attributable channel, not a branding play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full profile for The Adam and Dr. Drew Show on Spotsnow.

Why The Adam and Dr. Drew Show is built for host-read direct response

Dr. Drew Pinsky is a board-certified physician (M.D., internal medicine, USC) and addiction-medicine specialist; his co-host, Adam Carolla, is a comedian and longtime broadcaster. That Loveline pairing is the whole draw.

The show lands closest to the insurance category by advertiser gravity, with Progressive as the anchor. Spotsnow attributes over nine in ten of the show's ads to direct response, which is what makes this feed useful: codes, vanity URLs, and clean attribution. Spotsnow estimates the show reaches roughly 170,000 listeners per episode, and that figure is an estimate, not a counted or audited number.

What holds a listener through the ad break here is the format itself. Two hosts riffing off each other, one of them a doctor, keeps people in the room long enough for a read to register. A host endorsement borrows that attention and hands it to the brand. The style is talk, not tidy, and that unpolished rhythm is exactly why an ad reads as a recommendation instead of a commercial.

On engagement, the show carries a 4.5-star Apple Podcasts rating across roughly 7,700 to 9,000 ratings. Its Instagram following sits around 10,000. The influence here concentrates in the feed and on Apple rather than spreading thin across social platforms, which is where a host-read actually converts anyway.

Who is advertising on The Adam and Dr. Drew Show

Spotsnow tracks roughly 131 to 153 advertisers on the show in the recent window, weighted toward insurance, finance, and direct-to-consumer names. Recognizable buyers include Progressive, SoFi, Shopify, American Express, and Mint Mobile.

The anchor advertisers, broken down

Progressive Insurance

Progressive sells auto and home insurance direct to consumers. Spotsnow attributes roughly 54 to 63 ads to the brand on this show, with estimated total spend over $10,000. Its reads run mostly as produced spots with a direct-response ask. An older, male-leaning audience with cars and policies to compare is exactly who Progressive wants to reach with a name-your-price pitch.

5-hour Energy

5-hour Energy sells caffeinated energy shots. Spotsnow estimates its total spend on the show over $10,000, running as host-read direct response. A talk show for busy, middle-aged listeners is a clean fit for a grab-and-go pick-me-up, and a host who can vouch for it sells it better than a jingle.

Quince

Quince sells affordable-luxury essentials, cashmere, silk, leather goods, direct to consumers. Spotsnow puts its estimated total spend over $10,000, all of it host-read. The value-conscious pitch, premium materials at lower prices, plays well to a practical audience that responds to a straight recommendation from someone they trust.

The outlier: Pluto TV

Not every buyer here is chasing a code. Pluto TV runs as produced awareness spots rather than coded host reads, and it shows up often. That's the proof a brand-building objective can work on this feed too, even if the roster leans direct response.

All spend figures are Spotsnow estimates.

Why insurance and DTC brands cluster here

A doctor's voice does something a rate card can't buy. When Dr. Drew, or Adam vouching alongside him, tells an older, male-leaning audience that a product is worth a look, it reads as counsel, not copy. That's why insurance, energy shots, and value-driven DTC brands keep coming back: their pitch is about trust and a practical decision, and this show sells trust for a living. Progressive's long run isn't an accident of media buying. It's a brand that measures every dollar deciding, again and again, that a coded read on this feed pays out. When the same insurer re-ups dozens of times, you're looking at a channel that converts for the kind of buyer who checks.

How your ad could sound

This Progressive spot gets the front half right. It leads on a single benefit, the name-your-price tool, and frames it in plain, second-person language: "you tell them what you want to pay and they'll show you options that fits your budget." The ask is low-friction, "they make it easy to see your options," which suits a listener who's half-driving and half-listening.

The close is where it leaks. "Visit progressive rate that works for you" drops the actual URL, carries no code, and closes on the vague "rate that works for you" with zero urgency. If you're writing for this feed, name the destination cleanly, hand the listener a code they can repeat, and give them a reason to act now. The hook was strong enough to earn the click. The finish threw it away.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the read. Two hosts in conversation keep attention through the break, so a host endorsement lands as advice instead of an interruption.
2. Host credibility does the selling. A board-certified physician plus a trusted comedian makes health and finance offers believable to an audience that's heard every pitch before.
3. The audience matches the buy. An older, male-leaning, US-concentrated audience is exactly who insurance, energy, and practical DTC brands want to reach.
4. Repeat buying proves the math. Progressive's roughly 54 to 63 ads on the feed is what a channel looks like when the return justifies coming back.

The Adam and Dr. Drew Show in a nutshell

The listeners skew older, male, and US-based, drawn to a doctor-plus-comedian talk format that mixes health, comedy, and commentary. Progressive, 5-hour Energy, and Quince already buy here, mostly as coded host reads with one produced anchor in the mix. The show is sold through PodcastOne on a quoted, per-campaign basis. If your goal is attributable direct response with a trusted voice behind it, this feed fits; if you only want reach and association, there are cleaner awareness plays.