How to advertise on My Favorite Murder: what it costs, who buys, and how to book

My Favorite Murder sells its host-read inventory through the Exactly Right network on a quoted, per-campaign basis, not off a public rate card. Spotsnow attributes about 92% of the show's ad activity to direct response, and its top spender, Squarespace, has run roughly 21 to 24 ads on the feed. For a buyer, that mix reads as a coded-conversion machine wrapped in a comedy true crime show. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. See the profile for My Favorite Murder.

Why My Favorite Murder is built for host-read direct response

Karen Kilgariff, a comedian and former head writer on The Ellen DeGeneres Show, co-hosts with Georgia Hardstark, a former Cooking Channel host, and the two founded the Exactly Right network. Spotsnow files the show under true crime, with comedy and society threads running underneath.

That roughly 92% direct-response share is the number that matters. Codes, vanity URLs, and clean attribution do the work here, and the format is why they land. The hosts talk to you for an hour about something dark, then hand off to an ad in the same conversational voice, so the read doesn't snap the listener out of the episode. That sustained attention is exactly what a host endorsement borrows. Spotsnow estimates the audience at roughly 3,400,000 listeners, and calls that an estimate, not a counted figure.

Influence shows up in the community more than the follower dashboard. Spotsnow data shows roughly 894,000 Instagram followers behind the show, and the audience skews young and overwhelmingly female, sits in the middle to upper-middle income band, and is mostly in the US. The pull is concentrated in the feed itself, where the Murderino audience is trained to act on a host recommendation.

Who is advertising on My Favorite Murder

The roster leans toward DTC and subscription brands that live or die by coded conversion, with a smaller set of awareness buyers riding along. Recognizable names Spotsnow tracks on the feed include Squarespace, SimpliSafe, Bombas, Audible, and Quince.

The anchor advertisers, broken down

Squarespace

Squarespace sells website building and hosting for creators and small businesses. Spotsnow data shows it has run roughly 21 to 24 ads on the show, with estimated total spend over $3M, classified direct response and read by the hosts on nearly every appearance. It fits because a large, engaged audience that follows URLs and codes is the natural target for a coded host-read.

SimpliSafe

SimpliSafe sells DIY home security systems. Spotsnow data shows roughly 26 to 30 ads on the show and estimated total spend over $2M, direct response and heavily host-read. It's the on-theme buy: a true crime audience primed to think about personal safety maps straight onto the show's own stay-safe ethos.

Bombas

Bombas sells comfort apparel on a buy-one-give-one social mission. Spotsnow data shows roughly 13 to 16 ads on the show and estimated total spend over $2M, direct response and every appearance read by the hosts. A values-driven, majority-female audience is the right room for a brand whose pitch is comfort plus cause.

Audible, the outlier

Audible shows up often, but mostly as produced spots rather than host-reads. That's the reminder that awareness buyers can reach this feed too, even though the engine that keeps repeat advertisers coming back is coded direct response.

All spend figures are Spotsnow estimates.

Why true crime brands cluster here

Look at who repeats and the thesis writes itself. A home security brand, a website builder, and a mission-led apparel company aren't chasing the same product category, they're chasing the same buyer: someone who trusts these two hosts, listens with intent, and acts on a recommendation delivered as a favor rather than a pitch. The comedy loosens the room, the true crime keeps attention high, and the hosts' credibility with a young, majority-female, US audience turns a mid-roll into a referral. That's why safety, SaaS, and apparel land in the same feed. The audience mindset does the sorting, and coded attribution proves the payoff.

What makes a show like this convert

1. The format holds attention through the break. The hosts hand off to the ad in the same voice they tell the story in, so the listener stays in the room instead of skipping.
2. Host credibility carries the read. Kilgariff and Hardstark built a loyal community that treats their recommendations as vetted, not sponsored.
3. The audience is primed to act. A young, overwhelmingly female, middle to upper-middle income base concentrated in the US converts on codes and URLs.
4. Repeat buying is the tell. SimpliSafe has run roughly 26 to 30 ads and Squarespace roughly 21 to 24, per Spotsnow. Brands don't renew at that clip unless the math works.

My Favorite Murder in a nutshell

The audience is large, young, overwhelmingly female, and mostly US, and it listens with intent. Squarespace, SimpliSafe, and Bombas already buy here on host-reads and keep coming back, which is the clearest signal a buyer has. The show is sold through the Exactly Right network on a quoted, per-campaign basis, and with roughly 92% of ad activity in direct response, per Spotsnow, it suits coded conversion far more than pure brand awareness.