How to advertise on Let's Not Meet: what it costs, who buys, and how to book

Let's Not Meet sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow data shows the show runs almost entirely direct response, with its top spender, Mood, logging roughly 9 to 11 ads over the tracked window. For a buyer that mix reads clearly: this is a codes-and-URLs feed where brands come back, not a one-off awareness placement. Let's Not Meet: A True Horror Podcast sits in true crime, and Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

Why Let's Not Meet is built for host-read direct response

Andy Tate hosts, narrates, and produces the show under his own banner, Cryptic County, built from true horror stories he first read on the Let's Not Meet subreddit. It's a true crime title, an adjacent home for a brand like BetterHelp in mental health care.

Spotsnow attributes almost all of the show's tracked host-read activity to direct response. That matters because the format is coded: a promo code, a vanity URL, a dedicated landing page, all of it attributable. Spotsnow estimates reach at roughly 170,000 listeners per episode, and that figure is an estimate, not a counted or audited number. What sells this show isn't scale, it's attention. First-person horror narration holds an audience through the read because Tate's voice is the throughline of the episode. A host endorsement borrows that trust, and the ad break doesn't feel like a hard cut.

Engagement backs it up. Spotsnow data shows the show carries an Apple Podcasts rating near 4.7 across a base of roughly 7,700 to 9,000 ratings, with about 18,000 Instagram followers under @letsnotmeetcast. The influence here is concentrated in the feed and on Instagram rather than spread thin across many platforms, which is exactly where a host-read lands.

Who is advertising on Let's Not Meet

The roster is deep and mixed: DTC direct-response brands running host reads sit alongside large national advertisers buying programmatic spots. Recognizable names in the recent window include BetterHelp, Progressive, Domino's, Starbucks, and Mint Mobile.

The anchor advertisers, broken down

Mood

Mood is the top spender on the show, at an estimated over $30K total across roughly 9 to 11 ads, classified by Spotsnow as 100% direct response. A young, mostly female audience that scans for codes is the kind of buyer a DTC wellness brand wants to reach in a trusted voice.

BetterHelp

BetterHelp is online therapy, and Spotsnow estimates over $20K in total spend across roughly 10 to 12 ads, all 100% direct response. A mental-health service reading into a show about survival and fear is not an accident: the emotional register of the content and the offer line up.

Drip Drop

Drip Drop, a hydration brand, spends an estimated over $20K across roughly 11 to 13 ads, again 100% direct response. A repeatable, everyday consumable fits a feed listeners return to episode after episode, so the code gets seen more than once.

All spend figures are Spotsnow estimates.

Why true crime brands cluster here

True crime and true horror listeners lean forward. They finish episodes, they return, and they act on what a trusted host says. The audience here skews young and strongly female, concentrated in the US, mostly middle-income. That's the exact profile DTC wellness, therapy, and hydration brands chase, and it's why all three anchor advertisers land at 100% direct response rather than passive brand spend. When Tate hands off to a code, the listener who has spent forty minutes inside a survival story is primed to act on it. The mindset does the work: fear, relief, self-care, then an offer. That sequence is why a mental-health brand and a hydration brand end up sitting in the same feed, spending against the same audience, coming back for more reads.

What makes a show like this convert

1. The host-read format carries attribution. Codes and URLs read in Tate's own voice tie a listener action straight back to the spend, which is why the top three anchors run as pure direct response.
2. Host credibility travels to the offer. A near 4.7 Apple rating across thousands of reviews signals the trust a host endorsement borrows.
3. The audience is built to respond. A young, mostly female, US-concentrated listener base is the DTC direct-response target, and Spotsnow estimates reach at roughly 170,000 per episode.
4. Brands buy again. BetterHelp alone has run roughly 10 to 12 ads on the show, and repeat buying at that level is the clearest signal the math works.

Let's Not Meet in a nutshell

The audience is young, skews strongly female, and concentrates in the US. Mood, BetterHelp, and Drip Drop already buy here on host reads, all classified as direct response by Spotsnow. The show is sold direct and quoted per campaign, not off a rate card. For a brand chasing coded conversions rather than pure awareness, that's a clean fit.