How to advertise on Just B with Bethenny Frankel: what it costs, who buys, and how to book

Spotsnow attributes about 90% of the tracked ad reads on Just B with Bethenny Frankel to direct response. The show sells host-read inventory direct, quoted per campaign rather than off a public rate card. Its top spender, Rho Nutrition, has run roughly 12 to 14 host-read ads, the kind of repeat buying that tells a media buyer the funnel closes. If you're weighing a coded-offer test, this is a feed built for it. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

Why Just B with Bethenny Frankel is built for host-read direct response

Bethenny Frankel hosts, and the credential is the pitch: a self-made entrepreneur who built Skinnygirl into a sold business and talks money, food, and career without a filter. The show sits in the business category, though its advertiser mix reads closer to retail and wellness than to boardroom software.

Spotsnow estimates roughly 9 in 10 reads here are direct response. That matters because DR lives on attribution: a spelled-out URL, a promo code, a next-day action a brand can trace back to the read. Reach is estimated at about 195,000 listeners per Spotsnow, a figure that always carries an estimate label.

The format argument is where the money is. Frankel talks in the first person and hands off to the offer mid-conversation, so the ad break doesn't feel like a wall the listener climbs over. Attention holds through the read because the read sounds like the show. A host endorsement borrows that trust, which is exactly what a DR buyer is paying for.

On engagement, Spotsnow stores an Apple Podcasts average of about 4.2 stars across roughly 9,200 to 10,200 ratings. The influence is concentrated in the feed itself rather than spread across a stack of social channels, which is why an in-episode read carries more weight here than a repost ever would.

Who is advertising on Just B with Bethenny Frankel

Spotsnow tracked roughly 100 to 117 brands on the show in the recent window, weighted toward wellness, telehealth, and mass retail. Recognizable names in the roster include Macy's, Chase, Starbucks, Quince, and Chewy.

The anchor advertisers, broken down

Rho Nutrition

Rho Nutrition sells creatine and supplements aimed at everyday wellness. Spotsnow shows roughly 12 to 14 host-read ads with estimated total spend over $70K, classified direct response. It fits because Frankel's audience skews toward self-improvement and daily-routine buys, and a supplement lives or dies on repeat purchase, which is the whole point of the frequency here.

Rula

Rula is a telehealth therapy network that matches patients with in-network providers. Spotsnow logs roughly 6 to 8 appearances, mostly host-read, with estimated total spend over $30K, classified direct response. Mental-health services convert best where a host can talk about them plainly, and this audience, skewing female and mid-career, is squarely who Rula wants to reach.

Macy's

Macy's is the department-store chain running apparel, accessories, and home goods. Spotsnow shows roughly 5 to 7 host-read ads with estimated total spend over $30K, classified direct response. A retail brand rarely buys DR on a business show, but Frankel's seasonal, shop-with-me style reads turn a department store into a wardrobe recommendation, which is why it works here.

The produced-spot outlier

Not everyone buys the host read. Brands like Chase, Starbucks, and Mint Mobile run produced spots here, proof that an awareness objective can share the feed with the DR crowd. The format is different, but the reach is the same.

All spend figures are Spotsnow estimates.

Why business brands cluster here

The label says business, but the buy is really about a mindset. Frankel's authority is earned: she built and sold a brand, so when she talks about a supplement, a therapy service, or a wardrobe fix, it lands as advice from someone who has done the work. The audience skews heavily female, concentrated in the US, and clusters among younger and mid-career adults with a solidly middle-to-upper-income tilt. That's a decision-maker with money and a self-improvement bent. Wellness, telehealth, and retail brands cluster here because that combination of trust and disposable income is exactly what converts a coded offer, and the repeat spenders in the roster prove they keep coming back for it.

How your ad could sound

Here's a recent host-read for Rula, so you can hear the handoff and the offer in Frankel's own delivery.

What works: the read leans on a concrete proof point, "93% of patients report real symptom improvement," and follows it with a low-friction promise that the whole thing takes about five minutes with a next-day appointment. The URL is spelled out clean, "So head to R-U-L-A.com," which is exactly how you want a spoken domain handled. The handoff from her own story into the pitch feels natural, not bolted on.

What to sharpen: there's no promo code, so attribution rests entirely on a vanity URL that a listener has to remember. And the close is a bare domain with no deadline or reason to act now. Add a code and a light urgency line and the same read gets easier to measure.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the offer. Roughly 9 in 10 reads here are direct response, per Spotsnow, and the conversational handoff keeps listeners through the pitch instead of skipping it.
2. Host credibility is the product. Frankel built and sold a brand, so a recommendation borrows real authority a produced spot can't fake.
3. The audience has money and intent. It skews female, US-based, and middle-to-upper income, the profile that acts on a wellness or retail offer.
4. Repeat buying proves the math. Rho Nutrition alone has run roughly 12 to 14 host-read ads, and brands don't re-up a channel that doesn't pay back.

Just B with Bethenny Frankel in a nutshell

The listeners skew female, concentrated in the US, younger through mid-career, with money to spend. The brands already buying, Rho Nutrition, Rula, and Macy's among them, mostly run host-read endorsements, and Spotsnow classifies the bulk of the show's reads as direct response. Inventory is sold direct and quoted per campaign, not off a rate card. If your objective is coded, offer-driven conversion aimed at a self-improvement audience, this feed fits; if you want pure awareness, produced spots run here too.