How to advertise on Game of Roses: what it costs, who buys, and how to book

Game of Roses sells its host-read inventory direct, not off a rate card, quoted per campaign rather than by the slot. Spotsnow data shows that nearly all of the show's ads are direct response, close to a coded-offer feed in its purest form. Its top-spending advertiser, ZocDoc, has run roughly 14 to 16 ads here. For a buyer, that mix is the tell: this is a performance channel where a code or a vanity URL does the accounting, not a reach play you hope lands. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The show in question is Game of Roses, a gameplay-analysis take on The Bachelor from the hosts behind @BachelorClues and @PaceCase.

Why Game of Roses is built for host-read direct response

The hosts cover The Bachelor as if it were a professional sport, which is exactly the frame that lets a native endorsement slide in without breaking stride. It sits in the TV & Film category on Spotsnow, with reality-TV and pop-culture leanings underneath.

Spotsnow data shows nearly all of the show's ads are direct response, which is the whole reason the format works here. Codes, vanity URLs, and app installs give the buyer clean attribution, so you know what a flight returned instead of guessing. Spotsnow estimates reach at roughly 108,000 listeners per episode, an estimate, not an audited count. The audience skews strongly female and young adult, and sits in the middle to upper-middle income band, mostly in the US with a Canadian and UK tail.

What makes the read land is the recap rhythm. The hosts talk through plays and gossip in a conversational, back-and-forth cadence, so attention holds right into the ad break instead of dropping at the seams. A host-read borrows that trust: the same voice that just broke down a rose ceremony reads the offer, and the listener stays leaned in.

Influence shows up in the feed more than across a scattered social footprint. Spotsnow puts the Apple Podcasts rating at 4.8 stars across roughly 4,800 to 5,600 ratings. That's a devoted, high-repeat listenership concentrated where the ad actually runs, which is the room a direct-response buyer wants to be in.

Who is advertising on Game of Roses

The roster runs to roughly 130 to 155 brands in recent tracking, per Spotsnow, weighted toward DTC apparel, beauty, and consumer services. Recognizable names include SKIMS, Quince, Progressive, BetterHelp, and Wayfair.

The anchor advertisers, broken down

ZocDoc

ZocDoc runs an online platform for finding and booking doctors and dentists. Spotsnow attributes roughly 14 to 16 ads to the brand here, with estimated total spend over $40K, all classified direct response. A largely female, health-attentive audience that books its own care is a natural fit for an app that turns intent into a scheduled appointment.

SKIMS

SKIMS sells shapewear, underwear, and loungewear. Spotsnow attributes roughly 12 to 14 ads to the brand, estimated total spend over $40K, direct response. A majority-female, fashion-aware Bachelor audience is about as native a fit as a shapewear brand can find.

Quince

Quince is a direct-to-consumer brand built on affordable-luxury essentials, from cashmere to bedding. Spotsnow attributes roughly 10 to 12 ads here, estimated total spend over $40K, direct response. The aspirational-but-value-minded shopper this show over-indexes on is exactly who Quince chases.

Progressive, the outlier

Progressive shows up as a produced, awareness-style buy rather than a coded host-read. It's proof that a mass-reach advertiser can use the same feed for association instead of attribution, even on a show built for direct response.

All spend figures are Spotsnow estimates.

Why TV and film brands cluster here

A recap show lives or dies on the audience's willingness to keep watching, keep listening, and keep buying, and that mindset is the whole pitch to an advertiser. The hosts have authority over a fandom that treats every episode as appointment listening, so when they endorse a product the recommendation carries the same weight as their read on a rose ceremony. Pair that with a strongly female, income-solid audience and you get why apparel, beauty, and consumer-service brands keep coming back. They aren't buying a demographic slice; they're buying a room of people who take the hosts' word for it. Three anchor brands each clearing over $40K in tracked spend, per Spotsnow, is the market voting on that thesis in real dollars.

How your ad could sound

The Quince read is a clean template for this feed. What works: the offer stacks concrete value ("free shipping on your order and 365 day returns"), and the dedicated path, "Quince.com slash roses," makes attribution trivial. The framing, "upgrade your everyday," fits an audience that wants a small luxury without the guilt.

Two things could sharpen it. The read leans on two actions at once, "download the Quince app... or go to Quince.com slash roses," which splits response between paths; picking one converts cleaner. And there's no deadline. A line of urgency, a time-boxed offer or a limited drop, would give the listener a reason to act now instead of later.

View what a great sample ad looks like here.

What makes a show like this convert

1. The host-read format carries the endorsement. Nearly all of the show's ads are direct response, per Spotsnow, so codes and vanity URLs do the measuring for you.
2. Host credibility transfers to the product. A 4.8-star Apple rating across thousands of reviews tells you listeners trust these hosts, and that trust is what a recommendation rents.
3. The audience matches the buyers. A strongly female, income-solid listenership is why apparel, beauty, and healthcare brands find fit here without forcing it.
4. Repeat buying proves the math. ZocDoc's roughly 14 to 16 ads, matched by double-digit runs from SKIMS and Quince, is the pattern of brands that saw a return and came back.

Game of Roses in a nutshell

Listeners here skew strongly female, young adult, and income-solid, a Bachelor fandom that treats the show as appointment listening. The brands already buying, ZocDoc, SKIMS, and Quince among them, run coded host-reads rather than produced awareness spots, and each has cleared over $40K in estimated spend, per Spotsnow. Inventory is sold direct and quoted per campaign. If you're a DTC brand chasing measurable response, this is a performance feed, not an awareness one.