How to advertise on Feeling Things with Amy & Kat: what it costs, who buys, and how to book

Feeling Things with Amy & Kat sells its host-read inventory through Amy Brown's iHeart operation, quoted per campaign rather than off a public rate card. Spotsnow attributes roughly three of every four ads on the show to direct response, and its heaviest single buyer, the telehealth brand Rula, has run about 23 to 27 host-reads

That mix tells a buyer this is a coded-offer feed, not a branding play. If you sell with a promo code or a landing page, the audience here is already trained to act on one. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. You can see the full Feeling Things with Amy & Kat profile on Spotsnow.

Why Feeling Things with Amy & Kat is built for host-read direct response

The host is Amy Brown, co-host of the nationally syndicated Bobby Bones Show and a Gracie Award winner, which is a lot of trust for a wellness feed to carry. The show sits in Health and Fitness, a category that skews toward advice a listener acts on.

With roughly three in four ads classified as direct response, Spotsnow data shows this is a place brands come to move product, not to buy impressions. Codes, vanity URLs, and first-order discounts do the attribution here, and the format works because Brown reads the offer in the same voice she uses for the rest of the episode. Estimated reach lands around 105,000 listeners, which Spotsnow flags as an estimate.

The reason a host-read holds through the break here is the show's shape. Brown talks about parenting, therapy, and her own recovery in the same episode, so the ad doesn't feel like a lane change. That sustained, personal attention is exactly what a host endorsement borrows against.

On influence, the numbers back the trust. Spotsnow data shows a 4.9 average Apple Podcasts rating across roughly 4,700 to 5,500 ratings, and Brown's Instagram carries about 617,000 followers. The pull is concentrated in a single voice listeners already know from radio, which is the kind of association a coded offer converts against.

Who is advertising on Feeling Things with Amy & Kat

Spotsnow tracks a large, mixed roster on the show, spanning home goods, telehealth, DTC food, finance, and telecom. Recognizable names include Wayfair, Quince, T-Mobile, Macy's, and Walmart.

The anchor advertisers, broken down

Wayfair

Wayfair sells home goods and furniture. Spotsnow data shows about 16 to 19 host-reads on the show and estimated total spend over $50K, all direct response. A female, household-decision audience is the exact shopper Wayfair wants making the next furniture buy.

Rula

Rula is a telehealth therapy network. Spotsnow data shows the heaviest host-read presence on the show, roughly 23 to 27 reads and estimated total spend over $50K, direct response. Therapy maps straight onto a show about emotional wellbeing, which is why the repeat reads keep coming.

Quince

Quince is a direct-to-consumer affordable-luxury brand selling apparel and home essentials. Spotsnow data shows about 12 to 14 host-reads and estimated total spend over $50K, direct response. Its minimalist, value-conscious pitch fits a style-aware female listener looking for premium at an accessible price.

All spend figures are Spotsnow estimates.

Why Health and Fitness brands cluster here

The strongest tell is Rula. A therapy platform buying more host-reads than a furniture giant isn't a coincidence, it's a category finding its exact context. Brown built the show around emotional processing, recovery, and the messy parts of being a person, and she says so on the record. When she hands off to a therapy offer, there's no tonal seam. That's the pitch for any wellness, DTC food, or self-care brand weighing this feed: you're not interrupting the content, you're extending it. Add a mostly female, US, middle-to-upper-income audience that already treats Brown's recommendations as advice, and the coded offer has somewhere warm to land. The roster's spread, from Wayfair to Suja to Chase, tells you the audience buys across categories, but the deepest, most repeated buys sit where the topic and the product line up.

How your ad could sound

Here's a recent host-read segment from the show.

What works: the read leans on personal framing and lands on a clean, unmistakable offer, "get 50% off your first order." A percentage-off deal that big does the persuading on its own, and the handoff back into the conversation feels natural rather than scripted.

What to tighten: the code-and-URL handoff moves fast, so a first-time listener may not catch where to redeem. Give the destination a beat longer, and add a reason to act now. A first-order discount with no deadline invites a listener to file it away and forget.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. Roughly three of four ads run as coded direct response, so buyers get attributable results, not just impressions.
2. Host credibility transfers. A 4.9 Apple rating across thousands of ratings and a 617,000-follower host feed mean the recommendation comes from a voice listeners trust.
3. The audience is a buyer. An estimated 105,000 listeners, skewing female, US, and middle-to-upper income, is the household-decision shopper DTC brands chase.
4. Brands come back. Rula's 23 to 27 host-reads and Wayfair's 16 to 19 are repeat buys at a scale that only happens when the offer math keeps working.

Feeling Things with Amy & Kat in a nutshell

The listeners are mostly women, largely in the US, in the middle-to-upper income band, tuning in for emotional wellbeing and everyday-life talk from a national radio personality. Home and telehealth brands like Wayfair, Rula, and Quince already run here, and they buy host-reads, not produced spots. The show is sold on a quoted, per-campaign basis through Amy Brown's iHeart operation. If you're a direct-response advertiser with a code or a landing page, this feed is built for you.