Whatnot Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Whatnot is a prominent livestream shopping platform founded in 2019 by Grant LaFontaine and Logan Head. Headquartered in Los Angeles, CA, the company operates as a remote-first organization with hubs in several countries, including the U.S., U.K., Ireland, Poland, and Germany. Whatnot connects buyers and sellers through live-streamed auctions, primarily focusing on collectibles while expanding into fashion, beauty, electronics, and more.

The platform allows sellers to host live auctions, creating an interactive shopping experience that keeps users engaged. Whatnot has attracted a diverse customer base, including individual sellers, professional resellers, and buyers who enjoy the excitement of live auctions. The company generates revenue through seller fees and collaborations with influencers and brands. With significant growth in gross merchandise volume and a valuation of approximately $5 billion, Whatnot is recognized as the largest livestream shopping platform in the U.S. and continues to innovate in the space.

Est Monthly Spend

Repeat Buy Rate

Direct Response

Est. Spend

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

‌

Top Shows

‌
‌
‌
‌
‌
‌
‌
‌

Ads

CO-HOST | Make Money by Designing an Environment That Makes Success Inevitable

0:00 / 1:22

Direct Response

C

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Shows	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Daily Boost — Motivation and Coaching	Daily Boost — Motivation and Coaching 100%	5	5	5	3	2	3	5	5	5	3	3	3	Core Performer 100%
Tom Bilyeu's Impact Theory	Tom Bilyeu's Impact Theory 100%	6	3	4	1	3	5	3	6	4	3	1	2	Core Performer 100%
Andy's Girls: A Real Housewives Podcast	Andy's Girls: A Real Housewives Podcast 100%	5	6	2	2	2	3	2	4	4	4	2	2	Core Performer 100%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%