Visit York County is the official Destination Marketing Organization for York County, South Carolina. Its mission is to promote tourism and enhance the county's economic and community profile through unified marketing efforts. The organization focuses on developing a cohesive identity for York County to attract visitors and positively impact residents' quality of life.

The agency collaborates with regional partners to support business growth and community engagement. It employs various marketing strategies, including digital advertisements, newsletters, and printed materials like the Destination Guide, which showcases local attractions, accommodations, dining, and events. Visit York County also promotes historical sites, parks, and cultural events to draw in leisure travelers and regional visitors.

By coordinating with local businesses and tourism stakeholders, Visit York County aims to unify branding and marketing efforts under initiatives like "Make It York County." The organization provides media and public relations support to increase visibility and awareness of the county's tourism offerings, ultimately contributing to local economic development.