U.S. Soccer Podcast Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Westwood One is the largest audio network in America and serves as the national-facing arm of Cumulus Media. It specializes in syndicating premium audio content, including talk shows, music programs, sports broadcasts, and podcasts. The company connects listeners with culturally defining content and has a significant presence in the audio media landscape.

Founded in 1976, Westwood One has evolved into a major producer and distributor of radio programming. It offers a wide range of services, including syndicated radio programming for local stations, sports broadcasting of major events like the NFL and NCAA, and news programming in partnership with AP News. The company also operates one of the largest podcast networks in the country, featuring popular news, sports, and entertainment shows. Additionally, Westwood One provides marketing advisory services and audio industry insights to help advertisers effectively reach their target audiences.

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Direct Response

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Top Shows

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Ads

Hour 3- Ryan Glasspiegel Joins, Tom Brady's Legacy Will Never Be Ruined

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Recent Campaigns

	Shows	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/20	Week5/11	Week5/25	Week6/29	Week7/6	Week7/20	Week8/17
You Better You Bet	You Better You Bet 25%	1	1	1	2	1	1	1	2	1	1	1	1		Longer term buy 25%
The Shane Dennis Show	The Shane Dennis Show 8%	4	6		2	7						1			Test in progress 8%
Drive Time Sports	Drive Time Sports 8%			1										1	Test in progress 8%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%