Effie Worldwide is a nonprofit organization based in New York City, established in 1968. It is recognized as the global leader in marketing effectiveness, primarily known for the Effie Awards. These awards symbolize achievement in marketing effectiveness, honoring campaigns that deliver measurable business results and brand success. Effie Worldwide operates over 50 programs across more than 125 markets, including global, regional, and national Effie Awards.

The organization’s mission is to inspire and champion marketing effectiveness worldwide. It provides tools, training, and recognition to support marketers and brands. Key offerings include the Effie Academy, which offers professional development programs, and Effie Insights, a platform featuring a comprehensive Case Library and the Effie Index that ranks effective companies and brands. Effie Worldwide collaborates with leading research and media organizations to share insights into effective marketing strategies, serving a diverse range of clients in the marketing and advertising ecosystem.