Black Swan Data is a London-based technology and market research company founded in 2011 by Steve King and Hugo Amos. The company specializes in predictive analytics using artificial intelligence to analyze real-time social data and forecast consumer trends. Its core product, Trendscope, is a proprietary data analytics platform that processes millions of publicly available conversations from social media, blogs, and news to predict emerging trends and consumer behaviors.
Black Swan Data serves various industries, including consumer packaged goods, food and beverages, beauty and skincare, and alcohol. The platform provides insights that help teams in marketing, innovation, and insights to anticipate market demand and optimize product development. Notable clients include Disney and PepsiCo, where the company has supported significant projects and product innovations.
In 2020, Black Swan Data was acquired by Mintel, enhancing its predictive capabilities and innovation timelines for clients. The company operates globally with offices in London, New York, Cape Town, and Szeged, employing over 160 people from diverse backgrounds. Its values focus on transparency, innovation, sustainability, and creating a positive impact.
Black Swan Data is a London-based technology and market research company founded in 2011 by Steve King and Hugo Amos. The company specializes in predictive analytics using artificial intelligence to analyze real-time social data and forecast consumer trends. Its core product, Trendscope, is a proprietary data analytics platform that processes millions of publicly available conversations from social media, blogs, and news to predict emerging trends and consumer behaviors.
Black Swan Data serves various industries, including consumer packaged goods, food and beverages, beauty and skincare, and alcohol. The platform provides insights that help teams in marketing, innovation, and insights to anticipate market demand and optimize product development. Notable clients include Disney and PepsiCo, where the company has supported significant projects and product innovations.
In 2020, Black Swan Data was acquired by Mintel, enhancing its predictive capabilities and innovation timelines for clients. The company operates globally with offices in London, New York, Cape Town, and Szeged, employing over 160 people from diverse backgrounds. Its values focus on transparency, innovation, sustainability, and creating a positive impact.
