Market research helps businesses understand customers, markets, and competitors through data collection and analysis. It guides decisions on products, pricing, and strategies. Major firms include Nielsen and Kantar. The global market size was $93.37 billion in 2025 and is expected to reach $116.02 billion by 2030. Growth drivers include demand for data-driven decisions and AI-driven platforms. Online surveys remain the most common method. The industry faces competition from consulting firms and in-house departments.
Market research helps businesses understand customers, markets, and competitors through data collection and analysis. It guides decisions on products, pricing, and strategies. Major firms include Nielsen and Kantar. The global market size was $93.37 billion in 2025 and is expected to reach $116.02 billion by 2030. Growth drivers include demand for data-driven decisions and AI-driven platforms. Online surveys remain the most common method. The industry faces competition from consulting firms and in-house departments.
Est Annual Spend
Repeat Buy Rate
% Direct Response
Est. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 MTGprice.com Market Research | $1.5K | +10% | 100% | Direct response | 13.0ad units | 13total |  |
 Tracksuit Market Research | $205 | -100% | 100% | Direct response | 3.0ad units | 3total |  |
 Ipsos Market Research | $137 | -100% | 100% | Direct response | 2.0ad units | 2total | |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Ipsos
0:00 / 1:00#1 Ipsos
Run on 1x episode
#2 McCrindle
0:00 / 1:19Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
MTG Fast Finance Business | 2,280 | 2.67 /mo | 100% | 13 | 1% | 100% | 100% | |
On Strategy Showcase Business | 980 | 1.67 /mo | 100% | 5 | 0% | 100% | 0% | |
 MRN Crew Call Sports | 400 | 0.33 /mo | 100% | 1 | 0% | 0% | 0% |  |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.