Royal Canin Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Royal Canin is a global pet food company founded in 1968 by veterinary surgeon Jean Cathary. Headquartered in southern France, it operates advanced manufacturing facilities and has multiple sites in the United States and worldwide. The company focuses on creating specialized diets for pets, particularly addressing health issues related to skin, coat, and overall well-being.

The company offers a variety of products, including breed-specific nutrition, lifestage diets, and health-targeted formulas. Royal Canin pioneered breed-specific pet foods in 1999, providing tailored nutrition based on scientific research into the unique needs of different breeds. Its commitment to research and development has led to continuous innovation in pet nutrition, with dedicated centers operating since 1973.

Royal Canin targets pet owners, breeders, veterinarians, and pet professionals who seek high-quality, scientifically formulated nutrition for cats and dogs. The company also emphasizes sustainability through initiatives like its partnership with TerraCycle for recycling pet food packaging.

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Chris Packham on the Untold Story of Evolution

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Recent Campaigns

	Shows	Week3/30	Week4/13	Week7/6
The World, the Universe and Us	The World, the Universe and Us 8%			1	Test in progress 8%
The Vet Blast Podcast presented by dvm360	The Vet Blast Podcast presented by dvm360 0%	3			Test run 0%
The Dog Show Drive	The Dog Show Drive 0%		1		Test run 0%

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C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%