OnePlus is a technology company founded in December 2013 by Pete Lau and Carl Pei, based in Shenzhen, China. The company aims to create high-end flagship smartphones that offer premium quality and performance at competitive prices, guided by the philosophy of "Never Settle." Initially starting as an online-only smartphone maker, OnePlus has grown into a significant player in the global mobile industry.

OnePlus is well-known for its flagship smartphones, beginning with the OnePlus One in 2014, and has since released several popular models, including the OnePlus 3T and OnePlus 10T. The company also develops OxygenOS, a customized Android operating system that enhances the user experience. In addition to smartphones, OnePlus has expanded its product range to include wearables like the OnePlus Band, smart TVs across various series, and high-speed charging technology that complements its devices. The brand primarily targets tech-savvy consumers and Android enthusiasts who seek premium devices without the flagship price tag.