Octopus Interactive is a marketing technology company based in Bethesda, Maryland, that specializes in interactive video advertising within rideshare vehicles like Uber and Lyft. Founded in 2014, the company shifted its focus in 2018 to leverage the captive audience in these vehicles by delivering location-based, interactive video ads and entertainment through screens installed in the cars.
The core service of Octopus Interactive is its national network of interactive video screens, which allows brands to engage the 18-49 rideshare audience. Advertisers can run geotargeted campaigns that include games, prizes, and infotainment, enhancing the rideshare experience for passengers. The company offers a range of products, including interactive video advertising, location-based ad campaigns, and data-driven marketing solutions tailored to rideshare passengers.
In January 2022, Octopus Interactive was acquired by T-Mobile USA, enhancing T-Mobile’s Marketing Solutions division with premium interactive video inventory. This acquisition enables T-Mobile to connect with major brands through Octopus’s rideshare network, creating new advertising opportunities in a dynamic environment.
Octopus Interactive is a marketing technology company based in Bethesda, Maryland, that specializes in interactive video advertising within rideshare vehicles like Uber and Lyft. Founded in 2014, the company shifted its focus in 2018 to leverage the captive audience in these vehicles by delivering location-based, interactive video ads and entertainment through screens installed in the cars.
The core service of Octopus Interactive is its national network of interactive video screens, which allows brands to engage the 18-49 rideshare audience. Advertisers can run geotargeted campaigns that include games, prizes, and infotainment, enhancing the rideshare experience for passengers. The company offers a range of products, including interactive video advertising, location-based ad campaigns, and data-driven marketing solutions tailored to rideshare passengers.
In January 2022, Octopus Interactive was acquired by T-Mobile USA, enhancing T-Mobile’s Marketing Solutions division with premium interactive video inventory. This acquisition enables T-Mobile to connect with major brands through Octopus’s rideshare network, creating new advertising opportunities in a dynamic environment.
