MLB.com Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Major League Baseball (MLB) is the oldest major professional baseball organization in North America, formed in 1903 from the merger of the National League and the American League. It consists of 30 teams and operates the highest level of professional baseball in the United States and Canada. The regular season features 162 games from April to September, culminating in the postseason and the World Series championship in October.

MLB provides live professional baseball games, broadcasting and media rights, merchandising, and fan engagement initiatives. It offers digital content and interactive experiences through its platforms, delivering live scores, statistics, and streaming services. MLB serves a diverse customer base of baseball fans, spectators, and consumers of merchandise, while also engaging advertisers and sponsors. The league has a rich history and has significantly influenced American culture, including notable moments in civil rights.

Est Monthly Spend

Repeat Buy Rate

Direct Response

Est. Spend

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

‌

Top Shows

‌
‌
‌
‌
‌
‌
‌
‌

Ads

Full Show: Brodes and Al on LeBron Rumors, Sixers Hierarchy & Tug McGraw's Jersey

0:00 / 0:29

Direct Response

F

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Shows	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Cleveland's Morning News with Wills and Snyder	Cleveland's Morning News with Wills and Snyder 75%	2					1			1			1	1	2		1	1		2	1		5	2	1	1	3	Core Performer 75%
MLB Network Podcast	MLB Network Podcast 50%							1	2	1	1	1	1	1	1	1	1	1	1		2	1				1		Core Performer 50%
Thomas Paine Podcast	Thomas Paine Podcast 42%	5	21	8	5	2	8	4		1			3	7		5	2	9		1	4		1					Longer term buy 42%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%