Mass Appeal is a dynamic American media and content company founded in 1996 in New York City. Originally starting as a graffiti fanzine, it has grown into a comprehensive platform that includes a magazine, website, film and television production, a music label, and a creative agency, all centered around urban and youth culture. The company operates with around 98 employees and generates approximately $14.7 million in revenue.
The music division, Mass Appeal Records, launched in 2014, is an independent urban alternative label known for critically acclaimed projects like *Run the Jewels 2*. The company also produces film and television content, partnering with major networks such as CNN and HBO to explore themes relevant to urban culture. Additionally, its creative agency collaborates with well-known brands like Sprite and Under Armour on integrated marketing campaigns. Mass Appeal's digital outlet, MassAppeal.com, features original video content and covers music, art, and cultural stories that resonate with its audience.
Mass Appeal is a dynamic American media and content company founded in 1996 in New York City. Originally starting as a graffiti fanzine, it has grown into a comprehensive platform that includes a magazine, website, film and television production, a music label, and a creative agency, all centered around urban and youth culture. The company operates with around 98 employees and generates approximately $14.7 million in revenue.
The music division, Mass Appeal Records, launched in 2014, is an independent urban alternative label known for critically acclaimed projects like *Run the Jewels 2*. The company also produces film and television content, partnering with major networks such as CNN and HBO to explore themes relevant to urban culture. Additionally, its creative agency collaborates with well-known brands like Sprite and Under Armour on integrated marketing campaigns. Mass Appeal's digital outlet, MassAppeal.com, features original video content and covers music, art, and cultural stories that resonate with its audience.
