INTENSE is a mountain bike company founded in 1993 by Jeff Steber, recognized for its innovation and creativity in the industry. Based in Temecula, California, INTENSE specializes in high-end mountain bikes, particularly downhill and trail models. The company is known for its commitment to combining form and function, ensuring that each bike performs exceptionally while featuring striking designs.

The product lineup includes the iconic M1 downhill bike, various models from entry-level Foundation packages to premium Factory builds, and advanced carbon fiber bikes like the Carbine and M16 Carbon. INTENSE also collaborates with Five Ten to produce bike-specific footwear that enhances rider grip. The brand caters to professional and serious amateur mountain bikers, with a strong presence in competitive racing, supported by notable riders. INTENSE operates a "Rider Direct" business model, making its world-cup proven bikes accessible to a wider audience.