Field Agent South Africa is part of the global Field Agent network, focusing on real-time retail insights and market research through crowdsourced smartphone technology. Established in 2009 and launched in 2010, the company utilizes a network of nearly 3 million agents who complete various retail tasks via the Field Agent mobile app. These tasks include in-store audits, mystery shopping, product trials, and competitor research.

The company offers services such as retail audits, where agents conduct display checks and price assessments, and mystery shopping to evaluate customer service. They also provide shopper insights and market research through surveys and product trials, helping businesses understand consumer behavior. Field Agent ensures data reliability with GPS verification and quality control processes, allowing clients to access results through an online dashboard.

Field Agent South Africa serves a diverse range of clients, including consumer packaged goods companies, retailers, and marketing agencies. Their mission is to enhance the way businesses collect information, emphasizing a culture of servant leadership and valuing their clients and agents.