The Allstate Sugar Bowl is a nonprofit organization based in New Orleans, Louisiana, established in 1935. It operates one of the premier annual college football bowl games and organizes a year-round calendar of amateur and collegiate sporting events. The organization aims to promote tourism and economic growth in New Orleans and Louisiana through its various initiatives.

The flagship event is the Allstate Sugar Bowl football game, held annually on January 1. This historic game has hosted numerous top college football teams, including 28 national champions and 18 Heisman Trophy winners. In addition to the football game, the Allstate Sugar Bowl invests over $1.6 million each year into the community, supporting nearly 100,000 student-athletes and generating over $2.5 billion in economic impact over the last decade.

With a dedicated staff and a strong governance framework, the Allstate Sugar Bowl focuses on program activities, ensuring that a significant portion of its expenses directly supports its mission. The organization is recognized for its commitment to fostering sports and community engagement in the region.