4imprint is a prominent direct marketer of promotional products, operating mainly in North America, the United Kingdom, and Ireland. Founded in 1984, the company began as a small print and promotional merchandise supplier and has since embraced e-commerce, enhancing the way customers order promotional items. 4imprint is publicly traded on the London Stock Exchange and has expanded through acquisitions, including the purchase of Brand Addition in 2011.

The company offers a wide range of customizable promotional items, such as apparel, drinkware, bags, writing instruments, technology accessories, and event giveaways. Their business model emphasizes direct marketing, providing customers with an extensive product selection and personalized expert service. 4imprint serves a diverse clientele, including small businesses, large corporations, nonprofits, and event organizers, all seeking to enhance their brand visibility and engagement through high-quality promotional merchandise.