Zodiac Speaking Podcast Advertising - Audience, Sponsors & Contact

Overview

Zodiac Speaking offers an exhaustive and analytical exploration of the enduring Zodiac Killer mystery, one of America's most perplexing cold cases. Hosted by seasoned investigators Mike Morford and Richard Grinell, the podcast meticulously dissects every facet of the case, from evidence and ciphers to suspects and theories. Episodes frequently feature interviews with law enforcement professionals, such as former FBI profilers, providing expert insights into criminal psychology and investigative techniques. This podcast is designed for both long-time Zodiac enthusiasts seeking fresh perspectives and new listeners eager to understand the complexities of this historical crime. It stands out for its deep research, expert contributions, and commitment to unraveling the unsolved, appealing to audiences fascinated by true crime, forensic analysis, and historical investigations.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,660

Instagram

26

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 3.7K audience size, runs 24% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/15	Week6/22	Week6/29
Wayfairwayfair.com	Wayfair	1	1	5	Longer term buy 25%
The Consult, Real FBI Profilersabjackentertainment.com	The Consult, Real FBI Profilers	1		1	Test in progress 17%
BMWbmwusa.com	BMW		3		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Consult, Real FBI Profilers	$377	+11.0%	50%	100%	8.0ad units	Core Performer	+1
Wayfair	$299	+154.8%	0%	86%	7.0ad units	Core Performer	+1
Apple Pay electrical/electronic manufacturing	$172	-100.0%	100%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The CON in the Code Part 3

0:00 / 0:28

Direct Response

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#1

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