WSJ Your Money Briefing Podcast Advertising - Audience, Sponsors & Contact

Overview

WSJ Your Money Briefing provides daily, expert-led insights into the dynamic world of financial markets, personal finance, and investment strategies. Drawing on the extensive resources of the Wall Street Journal, this podcast breaks down complex economic news, stock movements, and corporate developments into digestible segments. Each episode offers a concise overview of market-driving headlines, from retail rivalries and tech stock performance to the impact of government policies on industries. It caters to listeners seeking to understand the forces shaping their investments and personal wealth, offering practical knowledge to make informed financial decisions. The podcast distinguishes itself by delivering timely, authoritative analysis, making intricate financial concepts accessible for both seasoned investors and those new to managing their money.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

33,440

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

BAD

2%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 33.4K audience size, runs 2% host read ads and promotes 70% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Realtor.comrealtor.com	Realtor.com	1	1	1		1		1	1			1	1	1	1			1	1	Core Performer 50%
Fisher Investmentsfisherinvestments.com	Fisher Investments													1	1	1	1	1		Longer term buy 42%
Charles Schwabschwab.com	Charles Schwab				1	1	2	1		1	2	1		2	1					Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Charles Schwab	$4,742	+23.4%	17%	100%	12.0ad units	Core Performer	+1
Realtor.com information technology & services	$4,381	0.0%	0%	100%	13.0ad units	Core Performer	+1
Deel human resources	$4,287	-87.2%	0%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

What’s News in Markets: IBM’s Warning, Apple’s Comeback, Wall Street Cashes In

0:00 / 0:25

Direct Response

W

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌