With the First Pick: An NFL Draft Podcast from CBS Sports Podcast Advertising - Audience, Sponsors & Contact

Overview

With the First Pick delivers comprehensive, year-round coverage for avid NFL and college football fans. Hosted by CBS Sports experts, including a senior draft analyst and a former NFL GM, the podcast offers an insider's perspective on the NFL Draft, including in-depth prospect evaluations, mock drafts, and position rankings. Beyond draft analysis, the show provides timely NFL news, game recaps, player performance breakdowns, trade rumors, and strategic discussions, catering to listeners eager for analytical insights into team building, player development, and league dynamics. It's an essential listen for those seeking to go beyond surface-level commentary and truly understand the strategic nuances of professional football.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

92,872

Est. Podcast Downloads

5,540

Av. Youtube Views

87,332

YouTubers Subscribers

160k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 92.9K audience size, runs 8% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

NFL on CBS

NFL on CBS, a cornerstone of American sports broadcasting, delivers comprehensive coverage of the National Football League. As a division of Paramount Global, it leverages decades of experience to provide live game broadcasts, in-depth analysis, and engaging digital content. The brand is celebrated for its iconic pre-game show, "The NFL Today," and its innovative Nickelodeon NFL broadcasts, designed to introduce the sport to younger viewers. A recent triumph includes its broadcast of Super Bowl LVIII, which achieved record-breaking viewership, solidifying its position as a leader in sports entertainment. NFL on CBS continues to expand its digital footprint, offering extensive content across social media and streaming platforms.

Nationality: American

Nationality: American

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week5/4	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3
Carvanacarvana.com	Carvana			1	1	1	1	1					Longer term buy 25%
Paramount+paramountplus.com	Paramount+	1	1					1	1		1		Longer term buy 25%
Chasechase.com	Chase									1	1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Jack Archer apparel & fashion	$26,636	0.0%	0%	100%	20.0ad units	Core Performer	+1
Chumba Casino	$23,924	-100.0%	0%	100%	25.0ad units	Core Performer	+1
Bob's Discount Furniture furniture	$19,355	+60.0%	23%	92%	13.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How to FIX The Atlanta Falcons This Offseason

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Direct Response

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