Winged Wheel Podcast - A Detroit Red Wings Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Winged Wheel Podcast offers an unparalleled deep dive into the world of the Detroit Red Wings, providing passionate fans with comprehensive analysis of games, player performances, and team strategies. Each episode meticulously breaks down recent matchups, evaluates individual player contributions from both the NHL squad and AHL prospects, and discusses critical coaching and management decisions. Beyond game recaps, the podcast integrates relevant NHL news and engages directly with its dedicated listener base through Q&A segments. It's an essential listen for Red Wings enthusiasts seeking insightful commentary, strategic breakdowns, and a vibrant community discussion about their favorite hockey team and the broader league.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

29,740

Est. Podcast Downloads

19,340

Av. Youtube Views

10,400

Instagram

13k

YouTubers Subscribers

15k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

30%

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The Bottom Line

This show has an estimated 29.7K audience size, runs 30% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Brad Krysko

The Winged Wheel Podcast operates as the leading independent voice for Detroit Red Wings news and professional hockey analysis. Hosted by Brad Krysko, Ryan Hana, and Evan Appleby, the production serves as a secondary screen for the NHL fanbase through its signature Watch-A-Long live streams during game nights and the NHL Entry Draft. The trio frequently integrates expert perspectives from guests such as The Athletic’s Max Bultman and analytics specialist Prashanth Iyer to provide detailed breakdowns of roster management and salary cap mechanics. Their recent Yzerman Speaks: Post-Season Presser Breakdown exemplifies their focus on front-office strategy and executive decision-making. By leveraging a high-definition multi-camera setup for their YouTube broadcasts, the hosts provide technical depth on advanced metrics like Corsi and Fenwick while maintaining the casual energy of a sports bar conversation. This blend of professional journalism and fan-led commentary establishes the show as a central hub for the Detroit-Windsor sports community.

Age: 126 years
Nationality: Canadian/American

Age: 126 years
Nationality: Canadian/American

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Patreonpatreon.com	Patreon										1		1						2	2	3	2	Longer term buy 33%
Progressive Insuranceprogressive.com	Progressive Insurance	3	8	8	1	6		8	2	4	9	4	1	3	3	1	1						Longer term buy 25%
AT&Tatt.com	AT&T			1	2		1						1		1		1	1					Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
HIMS health, wellness & fitness	$29,746	-21.6%	86%	100%	37.0ad units	Core Performer	+1
Progressive Insurance insurance	$20,091	-100.0%	3%	97%	64.0ad units	Core Performer	+1
Tempo	$14,086	-100.0%	94%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

YZERMAN OUT! RED WINGS GM CHANGE IN DETROIT (Emergency Episode) - July 15th, 2026

0:00 / 0:30

Direct Response

Y

#1

Run on 1x episode

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