WHAT WENT WRONG Podcast Advertising - Audience, Sponsors & Contact

Overview

WHAT WENT WRONG offers an insightful and often humorous deep dive into the chaotic and challenging world of film production. Hosts Lizzie Bassett and Chris Winterbauer meticulously unpack the behind-the-scenes stories of notoriously disastrous movie projects, from cult classics like "The Iron Giant" to documentaries like "Grey Gardens." The podcast explores the complex reasons why filmmaking is inherently difficult, revealing the human drama, technical hurdles, and creative clashes that shape cinematic history. Targeting cinephiles, aspiring industry professionals, and anyone fascinated by Hollywood's inner workings, it provides a unique blend of film history, industry analysis, and cultural commentary, distinguishing itself by focusing on the often-overlooked struggles and triumphs behind the silver screen.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

86,859

Est. Podcast Downloads

86,120

Av. Youtube Views

739

Instagram

32k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 86.9K audience size, runs 32% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

Lizzie Bassett

What Went Wrong is a film history and production podcast hosted by producer Lizzie Bassett and filmmaker Chris Winterbauer. Part of the Cloud10 Network and iHeartPodcasts, the duo dissects the technical and creative hurdles of cinema, ranging from on-set accidents to executive interference. The show has earned praise from The New York Times for its empathetic approach toward the difficulty of filmmaking, encapsulated in the catchphrase every movie is a miracle. Their 'Below The Line' series connects listeners with industry specialists, such as intimacy coordinators and steadicam operators, to provide workers' perspectives on Hollywood labor. A recent win for the channel includes their expansion into video-first storytelling for their 'Encore' series, where they revisit seminal production stories like those of Waterworld and The Wizard of Oz. By focusing on the mechanics of 'development hell' rather than simple mockery, they serve an audience of film students and industry professionals interested in cinematic preservation and labor safety rights.

Age: 36 years
Nationality: American
Education: Bachelor of Arts, Unknown

Age: 36 years
Nationality: American
Education: Bachelor of Arts, Unknown

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Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/21	Week9/28	Week10/5	Week10/12	Week10/26	Week11/2
Thumbtackthumbtack.com	Thumbtack									1	1	2	2	2	1	2	2			1	Core Performer 67%
Citizenscitizensbank.com	Citizens							1	1		1	1	1	1	1	1	1			1	Core Performer 67%
Quincequince.com	Quince	1	1	1	2	1	1		2	1	1			1	1			1	1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$51,135	-10.0%	100%	100%	20.0ad units	Core Performer	+1
Drip Drop	$26,375	0.0%	100%	100%	10.0ad units	Core Performer	+1
Built	$24,743	0.0%	100%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Texas Chainsaw Massacre (1974)

0:00 / 1:07

Direct Response

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#1

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