What the Kids are Watching Podcast Advertising - Audience, Sponsors & Contact

Overview

What the Kids are Watching is a humorous, nostalgic, and analytical rewatch podcast hosted by Natalie Puche and Ryan Bailey. Designed for parents and adults who find themselves baffled by the bizarre, repetitive, and high-energy world of modern children's television, the show offers a witty breakdown of popular programs like Paw Patrol, Sofia the First, and Masha and the Bear. The hosts blend lighthearted critique with personal anecdotes, questioning the logic of these shows while exploring the cultural phenomenon of what captures a child's attention. With a conversational, comedic tone, the podcast serves as a relatable companion for parents navigating the 'kid-show' landscape, offering a mix of pop-culture commentary, fan-fiction segments, and honest parental hot takes.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,720

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

40%

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The Bottom Line

This show has an estimated 2.7K audience size, runs 40% host read ads and promotes 88% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Hiya Health health, wellness & fitness	$313	0.0%	100%	100%	5.0ad units	Core Performer	+1
BetMGM	$137	0.0%	0%	100%	5.0ad units	Core Performer	+1
ZocDoc online media	$125	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

We Watched 'Sofia the First' (Our Season Finale!)

0:00 / 2:03

Direct Response

W

#1

Run on 1x episode

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Recent Episodes

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