Marie-Claire Gould acts as a metatextual analyst for the What the Force? brand, where she applies academic frameworks to mainstream science fiction and fantasy. She specializes in the intersection of Jungian psychology and alchemical symbolism within the Star Wars franchise, a focus that led to her appearing as a panelist at official Star Wars Celebration events for talks like Powerful Light, Powerful Dark. Her work extends into deep-dive literary criticism through series such as The Power of Myth and Following Willow, which explore the sociological underpinnings of Disney+ narratives. Recently, Gould initiated the Andor Declassified series to provide structural analysis of the show's political themes and historical parallels. Industry professionals recognize her for facilitating high-level discourse that connects mythic archetypes to modern character development. By interviewing creative figures such as David W. Collins and Matthew Wood, she provides technical and narrative context that bridge the gap between production reality and fan interpretation.