What My Sis Said Podcast Advertising - Audience, Sponsors & Contact

Overview

What My Sis Said features sisters Nazanin and Yasmin Kavari in a candid and humorous exploration of modern womanhood. The podcast delves into relatable topics like dating, relationships, friendships, career aspirations, and self-care, blending personal anecdotes with listener-submitted stories. It fosters a sense of sisterhood, offering a comforting space for laughs, insights, and practical advice. Targeting a female audience, particularly those familiar with the hosts' social media presence, it provides an engaging and supportive platform for navigating life's challenges, from chaotic first dates to setting crucial boundaries. The show's distinctive blend of humor and heartfelt discussion makes complex social and personal issues accessible and relatable, ensuring listeners always feel they have a "good sis" by their side.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

75,723

Est. Podcast Downloads

4,140

Av. Youtube Views

71,583

Instagram

1.0m

YouTubers Subscribers

1.3m

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

27%

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The Bottom Line

This show has an estimated 75.7K audience size, runs 27% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Nazanin Kavari

Nazanin Kavari is a prominent Iranian-American lifestyle and beauty influencer, born in Bucharest, Romania on December 7, 1998. She immigrated to the United States at a young age and recently obtained her American Green Card after 23 years, a journey she openly shared to inspire other immigrants. Starting her YouTube career in her teens, Nazanin built a large following by sharing relatable content, including beauty routines, fashion hauls, and personal vlogs. After graduating high school in Ohio, she moved to Los Angeles to pursue acting, landing roles in BRAT Digital Media productions. Now residing primarily in California with her husband, Mel Wade, and their three young children (son Kavon, born March 2020, and twins Kai and Aria, born August 2022), her content has significantly shifted to encompass motherhood, family life, home organization, and travel. Known for her honest and casual "day in the life" and "week in my life" vlogs, Nazanin reveals her face in all content and actively engages with her "Kavari Krew" across multiple platforms including YouTube, Instagram, Twitter, TikTok, Snapchat, Facebook, and LTK. Alongside her successful YouTube channel, which boasts over 1.3M subscribers, she co-hosts the "What My Sis Said" podcast with her sister Yasmin Kavari, where they discuss womanhood, relationships, and personal growth. Nazanin has collaborated with numerous major brands in beauty, fashion, and lifestyle, including long-term partnerships, product collaborations (like her sold-out brush set with BH Cosmetics and a clothing line with TA3), and sponsored travel. She openly discusses personal topics such as her "Mommy Makeover," weight loss journey, and past challenges, creating a sense of sisterhood and connection with her audience. Looking ahead, Nazanin aims to launch her own brand and establish a foundation to support immigrant women in entrepreneurship, leveraging her platform for advocacy and empowerment. Her manager is Kayla White-Hightower, and business inquiries can be directed to info@nazaninkavari.co.

Age: 27 years
Nationality: Romanian, American
Education: Olentangy High School

Age: 27 years
Nationality: Romanian, American
Education: Olentangy High School

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
SeatGeekseatgeek.com	SeatGeek	1	1	1	1	1	1	1	1	1	1	1	2	1	1	1	1	1	1	1	1	1	1	1	Core Performer 92%
USAAusaa.com	USAA													1	1	1	1		2	1	1	1	1	1	Core Performer 83%
LinkedInlinkedin.com	LinkedIn													1	2	1	1		2	2		3	4		Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
SeatGeek information technology & services	$102,635	-17.3%	100%	100%	61.0ad units	Core Performer	+1
ZocDoc online media	$18,242	0.0%	89%	100%	9.0ad units	Core Performer	+1
LinkedIn information technology & services	$9,314	+33.0%	9%	100%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

It wasn’t worth it.

0:00 / 0:52

Direct Response

I

#1

Run on 1x episode

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