What if it's True Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The "What if it's True Podcast" delves into a world of unverified phenomena and perplexing personal accounts, inviting listeners to question the boundaries of reality. Each episode presents seemingly true, yet often fantastical, stories from ordinary people, ranging from cryptid encounters like Bigfoot sightings to other unexplained occurrences. The podcast maintains an intriguing tone, prompting audiences to ponder the veracity of these captivating narratives. Ideal for those who enjoy urban legends, paranormal tales, and mysteries that spark imagination and curiosity, it offers a unique blend of storytelling and speculative exploration within the realm of the unknown.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

24,740

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 24.7K audience size, runs 3% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week8/17	Week8/24
Spin Questspinquest.com	Spin Quest	1	1	6	4	1	Test in progress 17%
Optimumoptimum.com	Optimum	1	1	1	1	1	Test in progress 17%
Anthem Blue Cross and Blue Shieldanthem.com	Anthem Blue Cross and Blue Shield				1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Miracle Whip	$8,773	0.0%	0%	94%	35.0ad units	Core Performer	+1
Granger photography	$7,951	0.0%	0%	93%	27.0ad units	Core Performer	+1
Lifelock	$7,566	0.0%	0%	100%	26.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Black Panter Taken in West Tennessee

0:00 / 0:57

Direct Response

B

#1

Run on 1x episode

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