What Could Go Right? Podcast Advertising - Audience, Sponsors & Contact

Overview

What Could Go Right? offers a refreshing counter-narrative to prevailing global pessimism, inviting listeners to explore the potential for a better future amidst complex challenges. Hosted by Zachary Karabell and Emma Varvaloucas, this podcast convenes diverse experts to dissect critical issues like sustainability, economic shifts, and societal polarization. It distinguishes itself by fostering informed, optimistic discussions, encouraging a balanced perspective on current events, and providing strategies for managing news consumption for mental well-being. Ideal for intellectually curious individuals seeking constructive dialogue and a hopeful outlook on progress, the show blends insightful analysis with a forward-thinking vision, making a compelling case that solutions are within reach.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,005

Est. Podcast Downloads

1,740

Av. Youtube Views

265

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

48%

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The Bottom Line

This show has an estimated 2K audience size, runs 48% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Zachary Karabell

The Progress Network operates as a constructive media organization focused on countering negativity bias through data-driven reporting. Founded by Zachary Karabell and led by executive director Emma Varvaloucas, the platform produces the What Could Go Right? podcast, which features deep-dive interviews with thinkers such as Ian Bremmer and Anne-Marie Slaughter. The network translates complex geopolitical and environmental data into accessible formats, highlighting global successes like the High Seas Treaty and record-breaking renewable energy adoption. By connecting a roster of members including Steven Pinker and Fareed Zakaria, the organization provides an intellectual framework for understanding human ingenuity and institutional progress. A recent win includes the successful launch of their 2025 Good News Awards series, which identifies specific policy and environmental victories across five EU countries. Research-oriented and optimistic, the network offers an antidote to conventional crisis-focused journalism by documenting sustainable templates for the future of global society.

Age: 58 years
Nationality: American
Education: PhD, Harvard University

Age: 58 years
Nationality: American
Education: PhD, Harvard University

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
Orchidorchidhealth.com	Orchid																							1					Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Uncommon Goods retail	$180	0.0%	100%	100%	4.0ad units	Core Performer	+1
Discovery	$125	0.0%	100%	100%	5.0ad units	Core Performer	+1
BBC media production	$111	0.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Introducing The Interface from the BBC

0:00 / 2:16

Direct Response

I

#1

Run on 1x episode

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