Wake Up Barstool Podcast Advertising - Audience, Sponsors & Contact

Overview

Wake Up Barstool is a high-energy, daily sports talk show broadcast on FS1 that blends professional sports analysis with the signature irreverent humor of the Barstool Sports brand. Featuring a rotating cast of personalities including T-Bob, Big Cat, and Dave Portnoy, the show covers a wide spectrum of major sports, from NFL draft prospects and NBA playoff previews to deep dives into professional golf and UFC. Unlike traditional, buttoned-up sports news programs, this show thrives on casual debates, pop-culture-infused segments, and candid commentary. It is designed for the modern sports fan who values entertainment and personality-driven discourse as much as game statistics and betting insights, making it a distinctive, fast-paced morning staple for the Barstool community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,580

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Direct Response

Brands with CTAs

GOOD

64%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 12% host read ads and promotes 64% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20
Daikin Comfortdaikincomfort.com	Daikin Comfort		1	1	1		Longer term buy 25%
America's Tireamericastire.com	America's Tire				1	1	Test in progress 17%
Stella Blue Coffeestellabluecoffee.com	Stella Blue Coffee	1			1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fox One media production	$52	-100.0%	50%	50%	2.0ad units	Test run	+1
Stella Blue Coffee	$51	-26.1%	50%	100%	2.0ad units	Test run	+1
Daikin Comfort	$47	-50.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hurricans Even Series, NBA Game 4 Finals & Ebo’s Baseball Bonanza | Wake Up Barstool Full Episode

0:00 / 0:49

Direct Response

H

#1

Run on 1x episode

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