Upper Hand Fantasy Podcast Advertising - Audience, Sponsors & Contact

Overview

Our mission is to provide the most fantasy football value to you, while keeping the game simple and fun 🏈 We will provide value from the offseason to the end of the season to equip you with the tools to understand how we make our decisions, whether it's at the draft or if it's deciding who to start.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,746

Est. Podcast Downloads

3,060

Av. Youtube Views

1,686

Instagram

203k

YouTubers Subscribers

7k

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 4.7K audience size, runs 9% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Andrew Mack

Andrew Mack serves as the lead analyst for Upper Hand Fantasy, delivering data-centered player valuations for the dynasty and seasonal football markets. He utilizes a signature Green, Yellow, and Red Light system to simplify weekly matchups, ensuring his advice is actionable for various skill levels. Mack frequently produces the Backfield Battles series, where he identifies shifting running back rotations to provide his viewers with a competitive edge. A recent win for the channel includes his expansive 2026 NFL Draft Prospects Tier List, which previews collegiate talent through a developmental fantasy lens. Mack is a member of the Underdog Creator Network and maintains a partnership with Sleeper App. His approach combines a business background from Michigan State University with the discipline of a former collegiate athlete. Through vertical video formats and the Upper Hand Fantasy Podcast, he translates complex statistical tiers into straightforward roster management strategies for a dedicated audience of sports enthusiasts.

Age: 29 years
Nationality: American
Education: Bachelor's Degree, Michigan State University

Age: 29 years
Nationality: American
Education: Bachelor's Degree, Michigan State University

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Upper Hand Fantasyupperhandfantasy.com	Upper Hand Fantasy																										1		Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amazon Prime information technology & services	$1,819	0.0%	16%	96%	25.0ad units	Core Performer	+1
California Psychics	$1,215	0.0%	0%	100%	25.0ad units	Core Performer	+1
Sierra	$1,022	0.0%	0%	48%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What Preseason Week 1 Actually Told Us

0:00 / 1:26

Direct Response

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#1

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