Unexplained Podcast Advertising - Audience, Sponsors & Contact

Overview

Unexplained delves into baffling true-life mysteries, historical disappearances, and unsettling events that defy conventional explanation, captivating listeners with its distinctive blend of meticulous research and atmospheric storytelling. Each episode constructs a gripping narrative, exploring the space between known reality and the unknown, often hinting at the supernatural or the profound limits of human understanding. Targeting audiences fascinated by true crime, historical enigmas, and psychological suspense, the podcast distinguishes itself through its chilling tone, evocative sound design, and narrative craftsmanship that transforms real events into compelling, often terrifying, auditory experiences, leaving listeners pondering the inexplicable long after the credits roll.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

154.6K

Est. Podcast Downloads

149.7K

Av. Youtube Views

4,850

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 154.6K audience size, runs 7% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Richard MacLean Smith

Richard MacLean Smith operates as the writer and host of Unexplained, a production that examines the space where science and the supernatural intersect. Transitioning from his background in filmmaking, Smith utilizes cinematic soundscapes and scripted narratives to explorer historical mysteries such as the Netta Fornario case on Iona or the Pollock Twins. His work received official recognition as an iTunes Best Podcast and he holds the distinction of being an author with Penguin Random House, having published a companion book of extraordinary true tales. A recent expansion includes the launch of Unexplained Podcast TV on YouTube, transforming his traditionally audio-led historical analysis into a visual format. This series employs high-quality stock footage and personal hosting segments to provide a psychological inquiry into the macabre. Represented by United Agents, Smith maintains an intellectual tone that avoids typical jump-scares, focusing instead on atmospheric storytelling that has been featured in the Financial Times and The Guardian.

Age: 46 years
Nationality: British
Education: Professional Representation, United Agents

Age: 46 years
Nationality: British
Education: Professional Representation, United Agents

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Recent Campaigns

	Advertisers	Week4/13	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Rasmussen Universityrasmussen.edu	Rasmussen University		1		1	1			3	1	1	1	1	1	1	Core Performer 58%
Amazon Primeamazon.com	Amazon Prime		1	2	2	2				4	1	1	2	1	2	Core Performer 50%
Mint Mobilemintmobile.com	Mint Mobile	1				1	1	1		2	1	1			3	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$159,431	+100.0%	0%	97%	62.0ad units	Core Performer	+1
Public Investing financial services	$61,729	0.0%	47%	100%	15.0ad units	Core Performer	+1
IBM X-Force information technology & services	$49,373	+82.7%	4%	25%	24.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Season 09 Episode 23: We All Fall Down

0:00 / 1:05

Direct Response

S

#1

Run on 1x episode

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