Undisclosed: Toward Justice Podcast Advertising - Audience, Sponsors & Contact

Overview

Undisclosed: Toward Justice is a meticulously researched true crime podcast where attorneys Colin Miller and Rabia Chaudry delve into complex wrongful conviction cases. Each season focuses on a single defendant, dissecting legal proceedings, evidence, and societal narratives to expose potential miscarriages of justice. The hosts provide expert legal analysis, challenge common assumptions, and scrutinize witness testimonies and state claims, advocating for the exoneration of innocent individuals. It appeals to listeners deeply invested in criminal justice reform, legal intricacies, and investigative journalism, offering a critical look at the American legal system and its impact on human lives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

194.2K

Instagram

6k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

14%

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The Bottom Line

This show has an estimated 194.2K audience size, runs 14% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Rabia, Susan, Colin Chaudry, Simpson, Miller

The Undisclosed Podcast operates as a legal and investigative powerhouse led by attorneys Rabia Chaudry, Susan Simpson, and Colin Miller. The team utilizes a document-heavy approach to scrutinize the U.S. criminal justice system, focusing on wrongful convictions and prosecutorial failures. Their work gained international attention through the investigation of The State v. Adnan Syed, where they uncovered crucial evidence presented in the HBO docuseries The Case Against Adnan Syed. Following a multi-year hiatus, the creators returned with the Toward Justice branding, introducing new formats such as TJ Weekly for real-time case updates and Sidebar for roundtable news analysis. A recent success includes the role their advocacy played in the clemency grant for Charles 'Sonny' Burton in Alabama. By integrating audience feedback through SpeakPipe and offering deep-dive analysis into cases like those of Amanda Lewis and Pam Lanier, the podcast serves as a bridge between complex legal proceedings and public advocacy.

Age: 11 years
Nationality: American
Education: Juris Doctor, University of South Carolina

Age: 11 years
Nationality: American
Education: Juris Doctor, University of South Carolina

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Grangergrainger.com	Granger	1	1	2	2	1	3	1	1	4	2	3	1	2	2	2	Core Performer 83%
Kiakia.com	Kia					1	1		1		1	1		1	2	2	Core Performer 58%
Sleep Numbersleepnumber.com	Sleep Number	2			1						1	1	1	1	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rocket Money financial services	$74,926	0.0%	75%	100%	12.0ad units	Core Performer	+1
Quince retail	$69,293	+25.0%	100%	100%	10.0ad units	Core Performer	+1
Granger retail	$69,035	+94.4%	0%	100%	26.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S8 Ep21: S8, The State v. Patricia Rorrer - Episode 11 - Loose Ends

0:00 / 2:01

Direct Response

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#1

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