The Yard Podcast Advertising - Audience, Sponsors & Contact

Overview

The Yard is an unscripted, highly popular podcast featuring internet personalities Ludwig, Nick, Slime, and Aiden. It thrives on the hosts' dynamic chemistry and irreverent humor, offering wide-ranging, casual discussions. Topics span video game culture, major sporting events, pop culture rankings (like candy tier lists), and humorous takes on everyday life and societal quirks. The show's spontaneous banter and lighthearted commentary appeal to a digitally-native audience who enjoy laid-back conversations and comedic insights across diverse subjects.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

271.6K

Est. Podcast Downloads

44,380

Av. Youtube Views

227.2K

YouTubers Subscribers

448k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 271.6K audience size, runs 99% host read ads and promotes 94% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week6/1	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week8/3
Rocket Moneyrocketmoney.com	Rocket Money			1		2		1		2		1		1		1		1	Longer term buy 25%
Helixhelixsleep.com	Helix		1		1	2			1			1			1			1	Test in progress 17%
Quoquo.com	Quo	1			1		2				1		1				1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rocket Money financial services	$211,501	-50.0%	100%	95%	22.0ad units	Core Performer	+1
Helix retail	$168,957	0.0%	100%	100%	18.0ad units	Core Performer	+1
Hungry Root	$160,454	0.0%	100%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 262 - Aiden's New Cat!

0:00 / 1:55

Direct Response

E

#1

Run on 1x episode

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