The Weeknight Podcast Advertising - Audience, Sponsors & Contact

Overview

The Weeknight offers a timely and incisive analysis of the day's most pressing political and national news. Hosted by seasoned commentators Alicia Menendez, Michael Steele, and Symone Sanders-Townsend, the podcast features candid one-on-one conversations with politicians and newsmakers, alongside expert breakdowns of breaking issues. It caters to listeners eager for in-depth understanding of government actions, societal impacts, and the latest developments shaping the nation. With a focus on critical analysis and diverse perspectives, 'The Weeknight' provides essential context and informed reactions to current events, making complex political landscapes accessible and engaging for a civically-minded audience.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,160

Instagram

79k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 2.2K audience size, runs 9% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

The Weeknight on MS NOW

The Weeknight on MS NOW is a daily political program offering sharp analysis and informed conversation on the stories shaping the nation. Hosted by Alicia Menendez, Symone Sanders-Townsend, and Michael Steele, the show builds on their established chemistry, delivering a primetime format focused on clarity and accountability. Each episode features in-depth interviews with lawmakers, legal experts, and journalists, examining breaking developments and their underlying forces. The program, produced from Washington, D.C., blends broadcast polish with an approachable tone, designed to illuminate complex issues without sacrificing rigor. Beyond the nightly broadcast, The Weeknight extends its reach through a companion podcast and digital clips, deepening the conversation and fostering civic engagement across platforms.

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Recent Campaigns

	Advertisers	Week2/23	Week3/16	Week4/20	Week5/11	Week5/18	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
Vrbovrbo.com	Vrbo	1	1	1		1	2	1		2	2	1		2		Core Performer 50%
Adopt U.S. Kidsadoptuskids.org	Adopt U.S. Kids			1							1	12	2	2	2	Longer term buy 42%
On Deckondeck.com	On Deck				2	1	1		4			1		1	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
MS Now media production	$2,862	0.0%	23%	99%	116.0ad units	Core Performer	+1
MS Now	$497	0.0%	33%	100%	21.0ad units	Core Performer	+1
Apple Pay electrical/electronic manufacturing	$479	0.0%	10%	100%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

'Lawless'

0:00 / 1:02

Direct Response

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#1

Run on 1x episode

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